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400, 600 or 800 words? discusses the number of words an article reprint should really be

Prompted by readers questions, discusses how long an article should be when article marketing.


(York Monday 17 September 2012) When writing articles, are you the type that tends to go for War and Peace or struggle to form a sentence? There’s lots of information and recommendations out there on the web but based on their experience, shares its experience on this subject and gets to the bottom of these numbers.

It’s easy to understand where the confusion comes in in article marketing – some people think the shorter the content the better. Others are only thinking about search engines and thought that a 450 word article was ideal and that anything longer was a waste of time.

So, ideally what is the ideal article length that will appeal to the most publishers possible? The article submission site, states that ideally you should aim for 600-800 words however there are certain things that you ought to keep in mind:

  • First and foremost, articles need to appeal to publishers. If they don’t–if they’re way too short or way too long, then you’re limiting the impact you could have if the article was a more appealing length.
  • Don’t get too focused on search engines when creating content if doing so gets you in the mindset of doing the bare minimum. Search engines aren’t human, and they’ll never buy any of your products. Really, search engines are just trying to evaluate the type of content that a human would find valuable. So, instead of trying to figure out the bare minimum that a search engine is looking for, why not just focus on creating quality content that humans will want to read?
  • A well written article that is 600-800 words or so is an investment in your business. The article can drive targeted traffic to your website for years to come, and that same article will generate many backlinks once it has been picked up and posted by other publishers.

Looking around the internet, it won’t take long to run across really poorly written content with minimal value. It’s not only about the back link, but the quality of the article and value that you are giving the readers. “But article marketing has a much more powerful potential than just generating backlinks, and you’re really not doing yourself any favours by creating content that just reaches the minimum requirements,” says Article marketing has incredible power as a form of communication, and it’s an excellent way to make initial contact with people who will one day (hopefully) become your customers.

Here is how people find your articles: They have a problem or a question in their everyday life, and they need an answer or some help dealing with their problem. So, they search on the internet, and they run across the article.This is how the article is in the spotlight, center stage, ready to impart wisdom and instruction to someone who really needs it say

You may take your knowledge of your niche for granted, but there are numerous people in the world who are seeking information and who knows - it could be you who provides it next time!

For more information on article marketing please go to or read this blog here


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