Bring Conferences to Life with Customised Packaging Boxes and Customised Event Bags Featuring Company Brands, Personalised Logos, and Creative Themes
NEW SOUTH WALES, Australia September 2012 – In business, there are an abundance of strategies designed to get the attention of the public, make a statement, or establish a brand. Australian companies pour millions of dollars each year into branding because of its impact on consumer awareness levels, customer retention and ultimately – sales.
Picture the Apple logo on its iPads, iPhones and Mac computers; or the Coca-Cola logo on the brand’s products, fridges and billboards worldwide and you’ll understand the importance of ‘branding’. Large, successful companies do not allow anything to be produced or even influenced by their company without their logo stamped on it, but smaller organisations can struggle financially to have the same branding impact.
“Prospective customers selecting between a product from a brand they have seen everywhere or a brand they have never seen before are likely to view the well-known brand as more credible and a safer purchasing option than the smaller organisation’s product,” says marketing and branding expert Clara Cassidy. www.customprintedbagsandboxes.com.au/
After many years in the corporate arena herself, Clara branched out to launch her own luxury sleepwear business. With the knowledge of how important branding and packaging is, Clara set out to find customised packaging boxes but every Australian customised box and packaging company she contacted had such high minimum orders she would have had to rent a warehouse to store them in!
Clara, who has always been an advocate of small business and regularly provides marketing advice to small business owners, decided this discrepancy between branding for small businesses and large organisations shouldn’t be so large.
“I decided small business owners deserved the opportunity to have the credibility of personalised packaging and personalised conference bags too. They deserved to have every one of their customer’s leave the store or their trade show with the company’s logo on the packaging, and they deserved all of this without having to buy a thousand pieces,” Clara says.
Since then, Clara has been contacted by a boutique hat retailer about personalised boxes for the spring racing carnival hats, a conference organiser representing a major European Airline for strong conference bags, and a charity that required unique branded boxes for a lunch event.
Aside from packaging and customised conference bags, Custom Printed Bags and Boxes also provides trade shows bags, packaging for product launches and corporate party showbags. To get the creative juices flowing, there are plenty of customised packaging ideas and more at www.customprintedbagsandboxes.com.au/.
- Contact Information
- Clara Cassidy
- Owner and Marketing Manager
- Custom Printed Bags & Boxes
- (61) 02 8959 7455
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