Customised Conference Bags Now Essential Part of Marketing Strategy For Corporate Events
NEW SOUTH WALES, Australia September, 2012 – In the corporate event industry, event planners are often hired by companies to effectively prepare corporate events such as conferences, product launches, and seminars. These event planners successfully plan and manage the entire corporate event from start to finish, and can bring that special ‘something’ to really give guests a ‘wow’ experience. Although corporate events can be either social or business related, or sometimes both, their objectives are the same – to improve their relationship with their target markets, and one essential item for these events are ‘goodie’ bags filled with promotional material to reiterate their key messages.
Whether the event is simple or complicated, event planners handle a myriad of tasks including the event theme and design as well as choosing the right package to use for brand or product marketing. The increased demand in the event planning industry as well as the development of more specialised businesses has led some event planners to employ the services of others to handle specific tasks. One of these tasks can be creating customised conference bags to further their client’s marketing strategy. www.customprintedbagsandboxes.com.au/
Using branded conference bags is a key aspect of marketing that helps the brand, services, or products gain a strong presence in the target market. According to Clara Cassidy, Marketing Manager for Custom Printed Bags & Boxes, printed conference bags enables small businesses and large businesses alike to compete on a level playing field because this key element of a marketing strategy is important but not expensive. In fact, some customised packaging providers like Custom Printed Bags & Boxes offers branded conference bags with low minimums to make this level of professionalism accessible to all organisations and events.
According to Clara, branding through the right packaging is vital to a company’s success. Using the right packaging gives the right impression to potential clients and current clients that an organisation wants to keep. With increased competition and everyone being hit by tightened spending belts, businesses are looking for ways to improve their brand visibility in their target markets by hosting special events and giving goodie bags to attendees.
Custom Printed Bags & Boxes specialises in customised corporate event bags in both paper and plastic, specifically tailored to meet almost any customer requirement with a minimum of only 100 pieces in most cases. To find out more about how Custom Printed Bags & Boxes can add an extra dimension of professionalism to your events, visit www.customprintedbagsandboxes.com.au/.
- Contact Information
- Clara Cassidy
- Owner and Marketing Manager
- Custom Printed Bags & Boxes
- (61) 02 8959 7455
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