Beauty and Hair Salon Promotions on Generic Online Deal Sites Can be Bad for Business
VICTORIA, Australia September, 2012 – While discount and coupon deal sites such as Groupon and LivingSocial offer the opportunity to promote a hair salon or other beauty services, industry experts reveal they may be hurting business rather than helping it. The initial influx of prospective customers initially seems tempting to Australian business owners searching for ways to promote a hair salon but in fact the large deal sites often demand deal numbers that the small business can’t keep up with, leaving a foul taste in the customers’ mouths and a stain on an otherwise excellent reputation of the hair salon. www.salonseeker.com.au/
The benefits of beauty salon marketing on online deal sites seem obvious and tempting – the salon’s offer is communicated to many die-hard bargain fans, raising awareness for the business and generating short-term sales. However, there are some not-so-tempting elements on the flip side. An industry insider reveals that to be featured on these deal sites salons are often bullied into offering a higher number of coupons at a greater discount than they are able to actually service, meaning customers can wait for months at a time to visit the salon - and they are not happy. While standard online deal sites are great for product-based businesses, the reality is that service organisations such as hair salons, beauty spas and other businesses in the cosmetic industry are usually unable to keep up and struggle to find effective ways to promote beauty salons and generate long-term customers. www.salonseeker.com.au/
One unique Aussie online deal site which works exclusively with the beauty industry offers a different approach to salon marketing that helps both salons and customers. Caroline Balinska, Owner and Founder of the unique beauty promotions site Salon Seeker, says “After 15 years in the industry I had witnessed firsthand how hard it is for salons to grow their business. In the past few years I have noticed how deal sites like Groupon and LivingSocial have flooded the market and are hurting the beauty industry by bullying salons into having to offer too many deals at discounts they just can’t afford and I couldn’t stand by any longer so I founded Salon Seeker to provide a platform for marketing beauty salons without the pain of the larger deal sites.”
On Salon Seeker, salons can offer weekly promotions at any discount they want, at any quantity they want. Visitors to the website aren’t told the number available so there is an incentive to purchase before the deal runs out, rather than by a selected time period. Salon Seeker is committed to helping salon owners grow their business at a rate they want without paying ANYTHING upfront. To find out how Salon Seeker can help to promote hair and beauty salons, visit www.salonseeker.com.au/.
- Contact Information
- Caroline Balinska
- Salon Seeker
- (1) 1300 266 151
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