Publicis Touchpoint Solutions CEO Rick Keefer Selected One of “PharmaVOICE 100 Most Inspiring People” for Fifth Straight Year
Publicis Touchpoint Solutions has announced that Rick Keefer, President and CEO, has been selected by PharmaVOICE as one of its "100 Most Inspiring People” in the Life Sciences Industry for an unprecedented five straight years.
Yardley, PA—August 28, 2012—Publicis Touchpoint Solutions—a leading provider of multichannel message delivery solutions for the life sciences industry—has announced that Rick Keefer, President and Chief Executive Officer, has been selected by PharmaVOICE as one of its "100 Most Inspiring People” in the Life Sciences Industry for an unprecedented five straight years. Publicis Touchpoint Solutions is a division of Publicis Healthcare Communications Group.
Keefer was selected as one of 30 Commanders and Chiefs in the life sciences industry. PharmaVOICE 100 nominations are submitted by readers and the list was published in the magazine’s July/August issue.
Two years after completely re-engineering the company, Keefer continues to bring his vision to life, advancing Touchpoint from a single-focused supplier into a larger, diverse, robust, and multifocused organization. Described as a fearless leader, Keefer knows how to adapt continually to keep his agency at the forefront of a changing industry. With a customer-centric approach, he finds creative solutions while aligning his company goals with theirs and forging true partnerships in which top results are delivered.
“As the new life sciences business model continues to evolve, it is our responsibility to our clients to stay one step ahead and understand impending trends,” said Keefer. “Integrating and optimizing all sales and marketing channels, providing innovative digital channels, and elevating the focus on patient adherence and retention are the center of attention in the marketplace. We listen, strategize, and collaborate on all levels with our clients to inspire, design, and deliver new business solutions to help them succeed,” finished Keefer.
The magazine also discussed his efforts to lead his company in a socially responsible manner, which includes supporting the company’s Evergreen program to promote green practices. He also plans to continue Touchpoint’s alliances with area nonprofits, such as HomeFront, Isles, and Habitat for Humanity, with the goal of giving back to the community.
Keefer has been in the life sciences and healthcare business since 1975, joining Publicis in 2006. Previously, he worked with Biovail Pharmaceuticals, Wyeth-Ayerst Laboratories, Pharmacia, and A.H. Robins Company.
For business inquiries, please contact Touchpoint Business Development, at (215) 525-9810 or eMail Impact@TouchpointSolutions.com .
About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions provides a comprehensive array of multichannel message delivery solutions to the life sciences industry. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company’s message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision multichannel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.PublicisHealthcare.com
- Contact Information
- Betsy Lane
- SVP, Marketing & Communications
- Publicis Touchpoint Solutions
- Contact via E-mail
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