Standard Deal Sites Mean Risky Business For Beauty & Hair Salon Promotions
VICTORIA, Australia August, 2012 – Consumers and salon owners alike are becoming disenchanted and jaded with deal sites that offer coupon discounts for services. Despite the initial rush to use these deals as a way of getting customers in the door, now both salons and consumers alike are seeing the downfalls involved with standard deal sites for salon promotions. According to a report by David Streitfeld from the New York Times, “deal sites were widely praised as a replacement for local advertising. Now coupon fatigue is setting in*.” www.salonseeker.com.au/.
Caroline Balinska, Spokesperson for Salon Seeker, says mass deal sites have flooded the market and hurt beauty industry marketing by bullying salons into having to offer deals they can’t afford. And the customers are the ones who also suffer. According to Caroline, this business practice causes two problems:
- Salons are scared of bullying deal sites that demand a higher and higher number of vouchers and a greater and greater discount than is manageable for many salons
- Clients have grown sceptical of visiting a salon offering deals as they often can’t fit them in for at least 6 months and when they do visit, they feel as though they are just treated as a number
“With 17 years experience in the industry and helping other salon owners over the years to grow their business on and offline, I realised there was no cheap way for a salon to grow. Everything required an upfront cost,” says Caroline Balinska, advocate for small business development in the salon industry.
“With my background in marketing I wanted to develop a website to help salon owners. An ad in a local paper starts at $400 with no guarantee of clients. This site is free upfront, so no sales means no cost to the salon.” www.salonseeker.com.au/.
Salon Seeker is focused on providing targeted deals for a target market with no upfront expenses. Salons can get free publicity by listing on Salon Seeker’s directory and offering their latest promotions. Shelley of Cosmetic Tattooing Melbourne in St. Kilda says, “This way I can tweak my promotion and see what works without spending huge dollars upfront.”
And for the customer - Caroline assures salon owners that they are not encouraged to sell more than they can handle in a specific period. Thus, salon clients can expect great service because they will not be rushed through like on other standard deal sites.
To stop mass deal sites from forcing salon owners to make promises they can’t keep, Salon Seeker is catering only to salons and their clients. Marketing a beauty and hair salon can be more cost-effective using Salon Seeker by only targeting specific markets in a specific area – those who are already seeking beauty deals.
For more information on beauty advertising on Salon Seeker, visit www.salonseeker.com.au/.
- Contact Information
- Caroline Balinska
- Salon Seeker
- (61) 1300 266 151
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