Miami Public Relations Agency rbb Public Relations Named Agency of Record for GolTV
MIAMI, August 21, 2012 - Miami public relations agency rbb Public Relations, a national marketing public relations firm that champions breakout brands, was named agency of record for GolTV, the exclusive 24/7 bilingual TV network and online community for real soccer fans. Miami public relations agency rbb will direct GolTV’s strategic public relations and social media campaigns, guiding the network on all media and marketing communications with consumer and trade audiences throughout the U.S.
“As GolTV continues to grow with the popularity of international soccer in the U.S., maximizing the opportunity to reach new audiences and build our brand it vital,” said Rodrigo Lombello, COO for GolTV. “GolTV believes that rbb’s strong industry experience, best practices culture, and knowledge of new and emerging media will serve as a springboard for the network to capitalize on the sport’s momentum. Working in partnership with Miami public relations agency rbb, GolTV will execute a comprehensive public relations program that will position the network as the exclusive destination for real soccer fans.”
Founded by soccer legend Enzo Francescoli in 2003, GolTV is the leader in the broadcast of international soccer in the U.S., offering more than 6,000 hours of soccer programming and 400 live matches in high-quality high definition. GolTV’s bi-lingual broadcasts include league play from Argentina, Brazil and Germany, FIFA World-Cup qualifiers and other high-profile tournaments and matches; and complement the network’s robust online community where real soccer fans can catch-up on the latest news, scores and expert insight.
“Assisting the GolTV team, rbb is excited to spread the network’s passion for soccer, expose the sport to new audiences and showcase this dynamic organization to advertisers and key stakeholders,” said Tina Elmowitz, senior vice president of rbb Public Relations. “GolTV is a growing network that rbb will help establish as a leader amongst sports broadcasters.”
GolTV is the exclusive 24/7 bilingual TV network and online community for real soccer fans. The network delivers live coverage of the world’s most exciting professional soccer as well as expert commentary and daily news. GolTV has exclusive TV rights to more than 6,000 hours of pure soccer action and features a diverse programming mix. GolTV also delivers fresh soccer content on the go with GolTV Móvil, through Facebook and at www.GolTV.tv.
About rbb Public Relations
rbb, champion of breakout brands, is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450 or visit www.rbbpr.com.
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