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The article submission site, talks about duplicate and unique content when using article marketing and how search engines really view this.


(York 20 August 2012) Following on from our last report talking about the benefits of SEO in article marketing, now discuss duplicate and unique content and how this can affect your article marketing strategy.

While the search engines don’t see it as a problem if sites contain the same or similar content to other sites, it’s simply not valued as highly as content that’s completely unique to a particular website. This doesn’t mean that they want to show their users the same article on a ton of different sites in the search results; they want to show a variety of different content that may be helpful to the user.

So they do recognize content that appears on a number of different sites, but that doesn’t mean they penalize sites because of it. Syndicated content plays a big part on the web and how the web works e.g. RSS provides an easy method to spread syndicated content.

The issue of duplicate content is not really to do with syndicated content say, and is much more to do with an individual website that has multiple pages all showing the same or very similar information, which is a very different issue.  This is viewed more negatively by Google and can be penalized accordingly. The two are often confused.

Bearing this in mind, it’s easier to create unique content say the article marketers. As stated above, content that’s the same across multiple websites isn’t valued as highly as unique content. Google tends to credit what they perceive as the ‘originating’ website of that content, which is maybe the first website they spider that contains the content – although often if they find a more ‘authoritative’ site containing the content, that will trump it.

To give your articles more value online, and increase the value of the backlinks you receive, you can use powerful tools that allow you to create multiple variations for your articles  i.e. you can leverage more value out of your articles. With most of these tools you can provide as many variations as you like to your title, your introductory paragraph, and your resource box(es), and you can choose to provide a variation to as many sentences or paragraphs in your article as you like too.

The more variations you provide for each element, the more each distributed version of your article will differ from other versions of the same article. Using either of these tools can mean the publishers in the distribution network will potentially each receive a unique, quality, perfectly legitimate version of your article, which is what it is all about say

For more information on article marketing go to or read the blog here


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