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Siemens Home Entertainment solution wins iF Design Award


Munich, Jun 29, 2006, The Surpass Home Entertainment solution from Siemens Communications has won the ‘Oscar’ for industrial design. Industrie Forum Design in Hanover chose the user interface as winner of its 2006 iF Design Award in the category Digital Media Interface. The prize is regarded as an international stamp of quality. The iF product design award is one of the world’s three leading design prizes and can look back on a more than 50-year history.

The award-winning Home Entertainment system from Siemens enables users to choose from a broad range of different applications such as television and radio channels, an electronic program guide, stored programs, video on demand and recording options. The designers’ task was to present the array of options with a clear layout and good visibility on the TV screen.

This was achieved using a special grid system to arrange the elements. Fonts and colors were optimized for the TV screen. Varying sounds and contrasts indicate active elements to distinguish them from other information. As a result, consumers can control the device intuitively by remote control despite the broad range of available services. The design of the TV user interface is a perfect example of customer-centric, sophisticated high tech application.

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The iF Design Award has been an enduring and prestigious hallmark of outstanding design ever since its initial appearance in 1953. It is viewed all over the globe as the ‘Oscar’ in the field of industrial design, and is conferred annually by Industrie Forum Design in Hanover, one of Europe’s oldest design centers.

Siemens Communications
The Siemens Communications Group is one of the largest players in the global telecommunications industry. The company offers a full-line portfolio of innovative solutions for voice and data communication. Its comprehensive offerings range from devices right through to complex network infrastructures and services for wireless, fixed and enterprise networks. It is the largest Group within the Siemens organization and operates in more than 160 countries around the world. In fiscal 2005 (September 30), its 54,500-strong workforce posted sales of over 13 billion euros.

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Information Number: COM FN 2006 06.08 e


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