Building your business on a third party platform can be disastrous according to the latest tips from Darren Hoehne of Internet Marketing Propulsion
Internet marketing expert Darren Hoehne’s latest online business tips give the best chance of improving your website’s online presence, traffic and profitability. Today’s update addresses the dangers of using third party platforms.
“Buy your own domain, buy your own hosting, and then you have full control over the information displayed on there.”
In his latest video, Internet Marketing expert Darren Hoehne gives you a look at the pros and cons of using third party platforms for building your primary business website. He gives practical and up to the minute advice not only on how to use social media effectively, but also why it is important to ensure that all aspects of your website are owned, operated and controlled by you, or by individuals hired by you specifically for the operation of your website.
The video starts by explaining that while there are individuals who have built up successful businesses using third party platforms such as Facebook, Wordpress or other sites, that only when the site is owned, operated and controlled by you, or by those employed specifically for the maintenance of that site, can you ensure that your website will remain viable, and not be subject to the changes in rules and regulations stipulated by third party platform vendors.
Hoehne then goes on to describe what social media sites such as Facebook and Wordpress are good for and how they can be used to promote your website as well as drive traffic to your website.
“...Facebook is great for a traffic source,” says Hoehne, “...it’s great for spreading information across the web to your potential buyers and users and people in the international market, but it should not, under any circumstances, be used as your business’s main website page.”
Hoehne then goes on to explain that while Facebook and other social media sites may be inexpensive and fantastic for things like blogging and for generating traffic to your website; that only by owning and operating your own domain and your own hosting, you will have full control over your website as well as all of its content.
The second tip of the day involves addressing the issue of placing phone numbers on your website. In the video Hoehne describes that while there are individuals who are hesitant about placing their phone numbers on their websites, contact information is crucial to building your business.
A final tip that is included in the video regarding the size of the headers used on many websites. Darren explains that too large of headers or images that take up large amounts of space can discourage potential customers as they have to scroll down in order to find what it is that your website is actually about.
In closing, Hoehne sums up the information that he touched on throughout the video, emphasizing the importance of each and explaining how they can help you in building a successful business website that you can rely on and that will generate more business for you.
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- Darren Hoehne
- Online Marketing Expert
- Internet Marketing Propulsion
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