Deliver Your News to the World Reveal The Most Effective Way To Use Anchor Text In a Resource Box For Article Marketing

Today the article marketing company, reveal and discuss the best ways to use anchor text in a resource box when using article marketing.


(York Monday 6 August 2012) Today the leading article marketing submission site reveals their thoughts about using anchor text in the resource box.

When we talk about  “anchor text” these are the words that you see highlighted and that people are able to click and be taken to your website. The resource box is usually found at the end of the article and the purpose of this is to help google or the search engine understand what your site is really about.

Firstly though you maybe wondering about the anchor text link(s) in your HTML resource box and what types of phrases should be used in the resource box to make a link profile be the most effective and natural in Google. For most article marketers, this is probably the breakdown that would be used:

  • 33% of your monthly article submissions with the anchor text of your exact keyword(s),
  • 33% with a semantically related keyword (not an exact match but close on the keyword), and
  • 33% where you use an unrelated term such as ’click here’, or ’my blog’, or the written out URL as the anchor text for your HTML resource box link" believes the more natural you can make the inbound links to your site, the better. Normal link profiles will certainly include ‘click here’ type links, linking the domain name, and non-exact keyword matches (as well as do-follow and no-follow type links).

The article submission site does point out though "those who are reading this might become concerned with the exact percentages–that’s not the key here. It’s more important to follow some general guidelines when creating your resource box:

  • Have a list of several keyword phrases that you would like to be associated with your website.
  • Alternate using those keywords in your article submission. Be sure not to use the same ones each time. The HTML resource box is very powerful, and if you use the same keywords as anchor text for each submission, it can look “unnatural” to Google.
  • You can also link non-keyword terms like ’click here’, ’my website’ (or similar), or the written out URL from time to time"

The article marketing company says: "it’s important to be mindful of the anchor text you use in the HTML resource box because that anchor text is communicating with Google in a strong way. So, linking the same phrase every time could look manipulative and bring about negative SEO consequences.”

Nowadays with the changes that have happened at Google, it’s understandable that people are being even more careful not to go overboard. "You still need to market your website and article marketing is still an integral tool for that. The trick is to be patient and subtle about it, especially with the HTML resource box links,” says

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