Global Icons Cleans Up With Dirty Girl
Global Icons to Create a Hip Lifestyle Program Around Blue Q’s Dirty Girl
LOS ANGELES, CA, 02/28/2005 -- Blue Q, the innovative creators behind cult beauty brand Dirty Girl has chosen Global Icons, a premier licensing and brand merchandising agency, to develop a comprehensive merchandise program which will translate its award-winning character into a broad-based lifestyle brand.
Dirty Girl’s quirky personal care products are known for their retro-graphics, unmistakable copy hooks and quality ingredient execution. Product is available in over 1000 retailer outlets including: Ulta, Pure Beauty, Borders, Barnes & Noble College, Urban Outfitters, Nordstrom, Henri Bendel, and Tower Records. Additionally, the brand has been featured and advertised in many popular publications including: Lucky, Seventeen, Teen People, USA Today, Elle Girl, Self, Business Weekly and many more. “Dirty Girl’s brand essence is transforming functional beauty products into packaging entertainment,” said Mike Gard COO of Global Icons. “A lot of companies have tried to do it, but Blue Q and Dirty Girl are regarded as the masters of the medium.”
Global Icons will build an irreverent licensing program targeting women 15-49 by partnering with choice licensees in Apparel, Accessories, Home Furnishings, Social Expressions, and Gift looking to create decadent, ultra-girlie products that are as smart as they are sexy. “Dirty Girl’s ready to make the leap,” says Blue Q’s Mitch Nash. “She’s a visually nimble character. She has the potential to be many things. The art is powerful, fun and sophisticated, and her distinct copy voice just adds to the package. We think her fans will be delighted to see more of her.”
About Global Icons
Global Icons is a licensing, merchandising and consulting agency, specializing in the development and extension of corporate brands, trademarks, and entertainment properties. On behalf of its ever-expanding roster of clients, the company’s goal is to drive profitability and increase brand awareness through the establishment of new products, distribution channels, and revenue streams. Select clients include Airstream, Baileys, Beverly Hills Shield, Captain Morgan, Chuck E Cheese’s, Delta, Duncan Hines, Elvira, Hollywood Sign, Humvee, Igloo, Katie Brown Workshop, Pep Boys Auto, Postobello Furniture, Richard Simmons, and Ronald McDonald House Charities, among others. Please visit www.globalicons.com for more information.
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