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Succeding in tough economic times. Business Expert Shows How Success is Possible by Understanding Strategy and Goals


SYDNEY, Australia July, 2012 – One business expert with over 22 years in the management industry has announced that every business in any industry has the potential to achieve sustainable business success in their chosen field or market as long as they have the right strategy. No matter what their size, each enterprise has the opportunity to succeed in their niche market but it is up to the company to set their goals and their approach in order to further ensure that they can achieve the success these entrepreneurs are aspiring for.

According to business expert Geraldine Mockler, strategy should be understood by the entire organisation so that the entire company can easily steer together towards success. In most cases, according to Geraldine who has worked with companies such as McDonalds and BHP, senior management in a business usually has a good grasp of the strategy that should be used to compete in the market, especially at the starting phase of the business. However, when it comes to the lower levels of the company, strategy may be misunderstood, or in some cases not communicated at all, and thus, the company’s timeline for implementing strategies and achieving success may be hindered by these misunderstandings or wrong implementations of the strategy.

Geraldine, the founder of consulting company SAS Your Business, states that implementing a company strategy should be based on a greater understanding of:
•          How the organisation is designed to achieve its strategy;
•          How the various teams/functions in the business work together to achieve business strategy;
•          How the strategy is cascaded into the business;
•          How the behaviours in the business support the strategy; and
•          How the processes support the strategy.

As the head of her own consulting agency, Geraldine relies on her extensive work experience in the industry. “Having been in the industry for the last 22 years I have a good understanding of the key players out there and how this affects my business and that of my clients,” she says.

When dealing with the talented entrepreneurs she has as clients, Geraldine always uses phrases that are in the form of questions to encourage them to think abut how well their strategy is understood in the business. Geraldine’s expertise and unique business strategy for success has helped facilitate outcomes and successes for many organisations. To find out more about the positive impact Geraldine’s services can have on any business, please visit


 Facilitate outcomes
 Strategy for success
 Unique business strategy
 Sustainable success
 Business success plan

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