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Article Marketing For Larger Companies - Does It Work? says Yes today discusses whether using article marketing for larger organizations actually works or it is just for smaller and internet based businesses.


(York, Friday 27th July 2012) Today talks about article marketing and whether it is applicable to larger organizations or just to internet or smaller local businesses.

Most people think that article marketing and the resource box is just to promote an individual or a small business. However this is a myth; a resource box and an article can be about anything and the links can be back to a site whether that belongs to an individual or a small local business or a large organization. The key is the link back to the website or ’backlink’ as they are known.

The same would also apply to the bio box, they don’t need to mention a specific person but just link back to the site that you wish to promote. “So on this respect, the size of the business, the industry that it is in is irrelevant. The key is that article marketing needs to be educational to the reader and not about the business itself.” say

This though would then lead to the next issue faced by larger businesses in that they would only want rich content and not being linked to heavy promotional sites with advertising. state that again this form of article marketing is important in SEO and gaining a higher Google ranking. If your site is associated with other relevant sites, then it is a good part of your SEO strategy.

Article marketing or article submissions is primarily used by anyone with a website who wants to get a higher ranking in Google and the other search engines. So, it is beneficial to large and small companies alike.One of the advantages of article marketing is establishing the expertise of an author, but that is not the main benefit. The main benefit you’re going to get is SEO, meaning a higher search engine ranking for the website when people search for keyword terms associated with your site.The higher search engine ranking translates to an increase in targeted website visitors, which every company (large or small) would like for their business.

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