How Small Businesses Should Select an Email Marketing Service
Marketing to specific groups of customers is straightforward and well managed when the right service provider is on your team. BizOffice.com shows that finding the right marketing service is determined by what services you want and what you are will
Email provides business owners with an effective means of marketing specifically to their customers and maintaining their loyalty. Using an email marketing service provides business owners with the capability of personalizing emails that are sent out to all their customers. BizOffice.com, a leader in small business advice, says: “through one click, a single email is delivered to thousands of customers. Conversely, the company will also be able to determine how many customers opened the email, how many visited the site, etc. This is all valuable information that will help a company improve on email marketing and presentation.”
Email marketing services are unique and offer numerous features between them. Some just work with existing customers; others help develop an additional list of new customers to target. Deciding on which service to use depends on which of those features is useful and whether the pricing fits your budget.
Pricing wise, BizOffice.com explains that different pricing structures appeal to different business needs. Monthly flat fees based on email frequency work for businesses sending regular emails. Monthly fees that fluctuate with the number of email sent work for those with a large client base. Pay as you go works for others unsure of how they want to proceed. The campaign monitor option charges for every email sent along with additional fees for the number of receivers (often expensive). A fifth option like MailChimp is a viable option for businesses with less than five hundred recipients and sending only 3,000 emails monthly advises BizOffice.com.
Email marketing enables business owners to target specific customers with ease and increase traffic to their website and store. Finding the right service rests primarily on finances and knowing what your business needs.
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- Michaela Brady
- Broad Eye Solutions, LLC.
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