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Social Media Business Solutions Company Triggers the Snap, Filter & Flick Reflex on Instagram

Commuters and travelers are being alerted enter the #crazycup competition on Instagram to win the ultimate retro-photography prize - a lomography camera - for creatively snapping and sharing the iconic Caffe Ritazza take-away cup.


SYDNEY, Australia JULY 17, 2012 – The world’s most iconic coffee shop in airports and train stations, Caffe Ritazza, has just launched an international photo quest on the world’s most popular social application for shutterbugs – Instagram, rewarding commuters and associates for extraordinary images centric to their renown Caffe Ritazza take-away cup. 

Instagram, recently acquired by Facebook for a $1 billion dollars, is the popular social application best loved for retro-izing photos taken on smart phone cameras. The #CrazyCup Instagram competition will appeal to many of the 30 million Instagram who share their commute and travel photos with their #Instafriends.

Renown in UK rail stations and airports throughout Europe, Scandinavia and Asia Caffe Ritazza’s brand has a deep connection to photography – its stores, packaging and website artistically embellished with black and white photos that evokes both nostalgia and the romantic ennui of travel.  

Appropriate for the brand, the #CrazyCup campaign created by Sydney digital agency Mighty Media Group will use Instagram API to gather entries.  To make the competition accessible to web users the contest is also serving through the Statigram interface.

The #CrazyCup Instagram competition will appeal to many of the 30 million Instagram who share their commute and travel photos with their friends both on Instagram, Twitter, Facebook and popular geo-location application Foursquare.  

With over 100 stores worldwide, customers can enter to win the ultimate prize for those passionate for treating their photos with ’time machine chic’ finishes – a lomography camera.  To enter, customers just need to snap a picture of the Caffe Ritazza take away cup in a creative way, make it look the best it can (the Instagram filters help), and share with @cafferitazza using the #crazycup hashtag on Instagram or through the integrated application on the Facebook Fan tab Those voted most popular by their peers – 12 winners in all – will be awarded cool Lomography cameras over a three-week period starting July 17, 2012. 

Stephenie Rodriguez, CEO of Mighty Media Group Pty Ltd/Sticki Digital Media says, “Instagram is by far the most popular photography app for creating more beautiful photos that are easily sharable and those who use it are a unique hip community who travel and express themselves with a lot of style and individuality. These key elements were part of our influence in developing this campaign for Caffe Ritazza. A picture was once worth a thousand words, but for Caffe Ritazza, it means a thousand chances to shake hands with customers.”   

Sticki Digital Media is a Sydney-based consultancy and a leader in social media business solutions. For more information on how brands are using Instagram to enhance customer engagement or to find out more about the Caffe Ritazza #crazycup competition, please visit


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