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Business Coach for Women Reveals Effective Tool for Success for Female Entrepreneurs


SYDNEY, Australia July, 2012 – Australian women today are powerful and successful. More women than ever before have left careers that don’t satisfy them and become entrepreneurs, competing against men for a share of the market place. Unfortunately, some of the professional landscape hasn’t caught up and women can still face discrimination and sexism in the workplace. Due to the external limitations placed on them, some women who are full of wonderful ideas and a passion to achieve success are struggling to make a mark in the business world and are unable to find the much-needed support and expert guidance for their business to succeed.

David Solomon, a business adviser who specialises in helping women entrepreneurs at business consulting company Quiddity, believes that although women already have what it takes to succeed in business, the pressures of society often cause them to suffer from personal issues that hinder the potential success their business can achieve. Some of the businesswomen David has supported have encountered one or more of the following personal and business issues:
•          Lack of focus or confidence;
•          Discrimination: not being taken seriously and sexism or exclusionary behaviour;
•          Balancing act: difficulty achieving work-life balance combined with family obligations and guilt;
•          Lack of business knowledge;
•          Superwoman syndrome: trying to do everything; and
•          The need for a third party to bounce ideas off.

One very effective way for aspiring female entrepreneurs to overcome these mental blocks or limiting factors is to find a trusted mentor or business coach that can not only provide expert advice but understands ALL of the goals of the business owner and is there to work alongside them to achieve personal and professional success.

David provides this type of mentoring as well as strategy lessons for women in business exclusively as, he says, “women take on advice a lot more readily. They will really think through the issues they are dealing with and be receptive to a second opinion so I can actually utilise my years of business knowledge to help them in their business.”

David’s wealth of knowledge and passion for helping female business owners has seen him develop many unique strategies that save time, decrease costs and improve efficiency in the businesses he works with. David says the women he works with have great business ideas but usually lack either the confidence or skills to implement the ideas and move forward, so he also concentrates his skills and services on empowering those women to be the very best version of themselves and to achieve the success they deserve.

When asked to describe Quiddity’s approach to training, David only gives one word: ‘holistic’. David is part business strategist, part accountability coach, and part holistic advisor who truly cares about the whole person and building a higher purpose business.

David is poised to support aspiring female entrepreneurs. For more information on how David can increase efficiency, improve the work-life balance or help achieve organisational goals, please visit


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 Female business owners
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