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Public Relations Agency rbb Public Relations Wins Prestigious Industry Honors As Best Agency To Work For and in Professional Services at 2012 SABRE Awards


MIAMI, Fla., July 3, 2012 ---Public Relations Agency rbb Public Relations, a national marketing public relations firm that champions breakout brands, was awarded three Holmes Report SABRE Awards for “Best Agency to Work For,” “Best Small Agency to Work For” and best campaign under the professional service firms category.  The announcement was made at the SABRE awards ceremony in New York City in May.

The SABRE awards are presented by The Holmes Group, a leading global public relations publishing operation, which recognizes superior achievement in branding and reputation. The overall “Best Agency to Work For” award is judged by comparing workplaces of the winners of the“Best Agency to Work For” in the small, midsize and large agency categories.

The awards committee selected public relations agency rbb based on an anonymous survey of the firm’s employees. The survey asked questions in 12 different categories, including quality of management, client service, professional development and compensation.

“Being recognized as the best agency to work for in the nation is a testament to rbb’s employee driven workplace built for and by employees,” said Christine Barney, CEO and managing partner of rbb Public Relations. “We say give people the freedom to create their own work environments and customers will stay, more customers will come and everyone succeeds.”

In the professional services category, public relations agency rbb received a Gold SABRE award for its Superheroes of HR campaign for a national human resource outsourcing company. The campaign highlighted the company’s unique focus on selling through third party brokers rather than directly. rbb overhauled company communications from the website and logo to sales materials and social media, all with an end goal of positioning brokers as heroes to their clients. We created an email outreach and blog initiative to showcase the company’s thought leadership and toolkit for brokers resulting in significant lead generation. Winners of the Gold SABRE award were chosen based on the research, planning, strategic insight and creativity utilized to obtain maximum results.
About rbb
rbb, champion of breakout brands, is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450 or visit


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