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Business Planning Coach Reveals Secrets to Multiplying Business Profits


VICTORIA, Australia June, 2012 – The Small Business Administration states that 49% of small businesses will not survive the first five years, and 7 out of 10 won’t even make it past the first two years. Each of those small businesses are built on the hopes and dreams of the owners, sometimes remortgaging the family home and nearly always putting their happiness and the happiness of their family members on the line. Not surprisingly, Dunn & Bradstreet reported that more than 80% of small business failures in Australia result from bad financial management.

“After the GFC, a number of SMEs are struggling,” says Gerald Richards, owner and principal of 3x5x7. “Many ‘Business Coaches’, with little or no business experience, promise to alleviate the situation by showing SMEs how to increase their sales, which is all well and good. However, that is only part of the solution.”

Sales need to be proven profitable through metrics analysis, percentages and ratios, says Gerald. Cash flow to support marketing and business development efforts is also more important than ever when banks are tightening their lending practises.

Gerald’s secret to a successful business formula 3x5x7 can be applied to any business wanting to create a successful financial situation:

  • 3 = three elements of business: Marketing, Operations, and Finance;
  • 5 = the only five ways to increase sales: Leads, Conversion, Average Sale, Frequency and Price;
  • 7 = the only seven ways to improve profit and cash flow: Revenue, Cost of Sales, Overheads, Accounts Payable, Accounts Receivable, Stock/Work in Progress and Price; and
  • X = multiplying effect of having everything in sync.

3x5x7 assists business owners and SMEs to increase their sales, revenues and profits by following that golden, tried-and-tested business formula with an ultimate goal of developing the people and the business to be able to weather any storm.

3x5x7 works towards wealth creation with small and medium enterprises and is sealed with a solid guarantee that each organisation will enjoy a huge boost in profits. Gerald himself has more than 25 years of business knowledge and experience in various roles including as an accountant, a sales representative, National Sales and Marketing Manager, and most importantly - running his very own small and successful business.


 Small business coaching
 Profit coach
 Small business leadership
 Small business planning
 Business coach

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