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Build Company Brand Awareness Using Custom Made Bags and Boxes


NEW SOUTH WALES, Australia June, 2012 – Today both the online and offline world are littered with millions of brand options, big and small. Each business owner hopes their company will one day become the leader in their chosen niche or industry but many ‘follow the pack’, using the same boring marketing techniques and are too scared to try something different. The key is to stand out so that whenever customers need products or services, they think of only one brand as their number one choice. How to do that? Make sure they notice the brand. Everywhere. Every time.

Clara Cassidy, Owner and Marketing Manager of Custom Printed Bags & Boxes, was a business owner herself before founding the tailored-packaging company. “Because my background is marketing I understand how important every aspect of marketing is,” says Clara. “For my sleepwear business I wanted my packaging to stand out, look and feel luxurious, and let each and every customer know that they were special to us, which made us special to them – and it worked.”

Custom Printed Bags & Boxes offers branded bags and boxes in any shape, colour or size required and has just been selected as the supplier of customised cardboard lunch boxes for a charity event in Brisbane. The company needed lunch boxes for an event where attendees would receive a packed lunch so Clara supplied a customised box to the size they required, with the artwork and text they requested. Their box ended up looking similar to their logo, whilst still being practical.

Custom Printed Bags & Boxes is ideal for small business owners who are keen to minimise initial packaging and marketing costs and avoid the large ‘minimum order’ quantity of the traditional packaging companies. The Sydney-based company prints logos and marketing messages on tailored bags and boxes without a large minimum order quantity and distributes Australia-wide.

“I love that I am able to assist small businesses to compete on the same level as the big businesses, helping them to look professional by putting their products in beautiful packaging,” says Clara.

“Small business owners don’t have to commit to a large outlay just to get their first product batch of marketing bags and boxes out there, but we also cater to larger orders such as promotions and training events for large businesses.”

Custom Printed Bags & Boxes specialise in customised paper and plastic bags and boxes to almost any colour, size or design for any business or special event. They design and produce customised bags and boxes with low minimums that are perfect for business marketing and promotion.

Unique packaging design ideas for events, trade shows, seminars, sampling, conferences and product launches can be found at


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