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New Study to Explore Link Between Breastfeeding, Better Infant Nutrition and Preventing Childhood Obesity


QUEENSLAND, Australia June, 2012 – The longest-running pregnancy cohort study, the Raine Study, will be used by medical researchers from 36 academic institutions over the next five years to unravel the link between early life nutrition and obesity later in life. The study includes 1500 participants being monitored over 20 years of their life and revolves around the assessment of growth and weight from infancy to early adulthood. The study begins as childhood obesity of children under the age of five is growing at an increasingly alarming rate across the developed world*.

Some experts have suggested that babies fed with infant formula are more prone to childhood obesity than babies who are breastfed. The World Health Organisation and the Australian National Health and Medical Research Council encourage exclusive breastfeeding for 6 months for a variety of medical reasons.

Sharon Cooper, a mother of two beautiful children whose eating habits she politely describes as “fussy”, is fully aware of every parent’s difficulty when it comes to their children’s eating habits and guilt over whether they are giving their children the best possible start to life – including diet. Healthy eating is often a long-term struggle for both parents and children but is one of the most important lessons any parent can teach their children.

“Helping parents teach their children the importance of healthy eating in a fun and engaging way is at the core of my passion,” says Sharon, who wrote children’s book ‘Superfood Spike and the Fart of Jimmy Junkfood’ to communicate that message in a way children can relate to. “Making children laugh – in a sometimes challenging world – is ‘the icing on the cake’ for me.”

Sharon created the characters Superfood Spike and Jimmy Junkfood so children would be entertained by and actively involved in the fight against obesity and junk food, and understand the reasons behind healthy eating and including super foods in their diet. Reading the book is also a great bonding experience between parents and children in a technology-addicted society.



 Healthy eating children
 Kids health
 Prevent childhood obesity
 Children obesity
 Overweight children

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