Ford Of Britain At The British International Motor Show 2006
South Hall, stand 24
BRENTWOOD, June 23, 2006 – Ford will be celebrating a landmark total sales number for the country’s top-selling car, the Ford Focus, at this year’s British show. In July 2006 sales figures for this Ford favourite will pass the 1,000,000 mark. The Ford Focus was launched in 1998 and has not been off the bestsellers’ list since. Ford plans to mark the Focus range’s outstanding achievement in a special way at the show.
One of the newest Ford Focus cars is a model capable of running on bioethanol and petrol. The Ford Focus Flexible Fuel Vehicle, Britain’s first biofuel car, will be among a number of Ford cars on display able to use this renewable fuel.
Another new model in the Focus range is the Coupé-Cabriolet, which will be seen in Britain for the first time, with UK prices and specifications announced at the show. The Coupé-Cabriolet combines the Ford Focus car’s acclaimed driving quality, Italian style courtesy of our Pininfarina partners and practicality. Substantial luggage capacity with the roof down increases to more than 500 litres of useable space with the roof up in coupé mode.
Other Ford star exhibits at the London show are new Ranger, as well as S-MAX, Galaxy and Focus ST. Ford’s news conference at 11am on the July 18 media day will be hosted by Roelant de Waard, new Ford of Britain chairman and managing director, at his first British motor show.
Invitation to Ford’s Dagenham Diesel Centre, July 19
This year’s British International Motor Show is in the same London area as Ford of Britain’s spiritual home at Dagenham. The new and expanding Dagenham Diesel Centre (DDC) is just seven miles away from the motor show venue. The DDC recently added a 3.6-litre V8 engine for Ford’s Premier Automotive Group of luxury brands to the 2.7 V6 power unit already produced for Jaguar and Land Rover. Ford 1.4 and 1.6 diesel engines will also be built at the DDC from early next year.
There are a few remaining places for media to join Ford on July 19 at two news events:
Lewis Booth, Ford Motor Company executive vice president for Premier Automotive Group and Ford of Europe, on climate change: challenges and opportunities for the auto industry, at the Financial Times plenary address, 9am at ExCel
Transfer to Dagenham Diesel Centre, 10am
Phil Lake, Ford chief diesel engineer, 11.30am, followed by DDC tour to 2pm
RSVP for July 19 to George Ameyaw, Ford of Britain public affairs (firstname.lastname@example.org, 01277 252487). Limited accommodation close to ExCel night of July 18 is available.
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