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Female Entrepreneur Revitalises Business and Finds Work-Life Balance with Experienced Business Coach


SYDNEY, Australia May 2012 – Michelle Mills, Managing Director of Serviced Offices International, knew she needed to revitalise her business, get energy back into it and change the way she managed staff. She had been working in the business for 10 years and lost the passion for it. She could see that she needed to step away from her hands-on managerial position to a leadership role but didn’t know how to do that and what systems and procedures were needed to enable that change.

Michelle found her answer in David Solomon, Business Performance Strategist and Director of Quiddity, who is passionate about providing business advice to women entrepreneurs. Quiddity provides mentoring and business coaching services for women business owners to help them succeed in business and in life. David makes it possible for women to find a business or career that they love, spend more time with their loved ones and still have some “me time”.

“I am variously an enabler, a catalyst, a teacher, a coach, a mentor, a facilitator and a new pair of eyes and ears,” says David. “I make no assumptions about the potential or limitations of my clients so I listen very carefully and absorb their needs, values and aspirations. I trust my instincts, skills, experience and intelligence as tools that can help create success. I also have a huge (and growing) toolbox of methods and ideas to share. I love to learn, and I draw on a wide variety of sources to find ideas that really work for my female entrepreneur clients"

Michelle says, “It can be totally invaluable to have this additional input from someone with expertise that can also see the business in a very objective manner and to have the ability to brainstorm and get access to someone with valuable knowledge and experience. However it is also important to select the right coach for your specific needs and ensure that they take the time to really understand you, your business and what your purpose is.”

“I chose David as he had taken the time to really understand me, so that he was aware of my strengths and weakness before we even started and he took the time to get to the core of the problem, before even starting the coaching.”

Quiddity enables David to work one-on-one with creative female entrepreneurs ‘stretched-too-thin’ in their small to medium businesses and foster, in Michelle’s words, “new energy, new goals, confidence in expressing the company’s values and real conviction in the service and product that we provide to our clients.”


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