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Mobile Pricing Symposium Focuses On Competitive Pricing For Tariff Managers


London, 22 June 2006 – BroadGroup, the consultancy firm has announced that it will be holding a Mobile Pricing summer symposium, taking place in Robinson College, Cambridge, July 12-14 2006 and promises to be highly international given the background of delegates so far.

Subtitled Tools and Techniques to manage price wars, the symposium is to be provided by experts in mobile telecommunication pricing and marketing. The course is residential at the college, located within a short distance of Cambridge town centre.

The symposium features an overview of “pricing in action” which will detail an array of mobile tariffs, price elasticity and tariff modelling workshop, an assessment of cost and value pricing, mobile interconnect, new pricing models for content, creating price advantage through mobile customer segmentation, mobile pricing and regulation, and will examine the relationship between mobile pricing and marketing. Executives at the symposium will also obtain practical experience as they form syndicates who will be provided with a case study and asked to make a series of pricing and marketing decisions for an operator company based on the case study provided.

Designed for pricing, tariffing and marketing executives in mobile operating companies, the symposium is an opportunity to reflect on pricing and marketing methodologies to enhance business skills and increase pricing insight.

Located in the relaxed setting of Robinson College Cambridge, executives registering for the residential course will be provided with accommodation in the college. In addition, the attendees will also be invited to networking events to maximise the opportunity of visiting the historic university town.

Full details of the course are available at


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