Atlas On Demand and TANDBERG Television Join Forces to Enhance Dynamic Ad Placement for On-Demand Television
Combined End-to-End Solution to Provide Media Buying and Selling Communities with New Tools for Dynamic Advertising that Eliminates Technical Barriers
SEATTLE, Wa. and ATLANTA, Ga. - June 22, 2006 - Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), and TANDBERG Television (TAT.OL) today announced an agreement to integrate and market their respective next-generation on-demand advertising campaign management solutions. The combination of Atlas On Demand’s automated campaign management, ad decision logic, optimization and reporting tools for media buyers with the TANDBERG AdPoint® On Demand Advertising Platform for managing dynamic ad placement for media sellers, operators and programmers will enable advertising agencies to efficiently plan, buy, execute, optimize and measure video-on-demand (VOD) campaigns. In addition, it will allow cable operators and network programmers to manage dynamic ad placement and achieve greater revenue opportunities.
“Free video-on-demand is a great value for consumers and a highly competitive differentiator for operators,” said Braxton Jarratt, Senior Vice President, Marketing and Business Development, TANDBERG Television. “Our partnership with Atlas aligns two market leaders serving the media buying and media selling communities. By combining AdPoint with the technology of Atlas On Demand, we expect to deliver a seamless, end-to-end working solution that removes the technical hurdles to on-demand advertising.”
The combination of Atlas On Demand and AdPoint addresses many of the technological constraints advertisers, operators and programmers face with buying and selling VOD advertising today. These constraints include multiple sellers and data standards, long lead times for creative, limited copy rotation and only program-centric metrics - all of which stifle media spending in the category. Together, Atlas and TANDBERG Television will address these limitations and provide robust planning and reporting across sellers, flexible lead times for creative, copy rotation and ad measurement, as well as the foundation for improved targeting.
“Teaming with TANDBERG Television advances Atlas’ mission to proactively address the digital needs of our agencies and advertisers,” said Jay Schiller, Vice President of Business Development, Atlas on Demand. “We are making more flexible and efficient tools to successfully execute, optimize and measure VOD advertising campaigns. We are committed to working with top technology partners through open architectures, to realize the full potential of new on-demand advertising business models.”
TANDBERG Television’s AdPoint
The TANDBERG Television AdPoint platform provides cable operators and programmers with a complete solution for production, management, and placement of non-linear advertising. AdPoint is compatible will all major VOD streaming servers and is built on an open, flexible architecture supporting popular industry interfaces for integration of applications and devices.
Since AdPoint runs as a single comprehensive advertising platform, the technology can support advertisers, ad agencies, brokers, cable networks and MSOs - in one collaborative environment. In particular, AdPoint helps advertisers move beyond the 30-second spot to deliver TV advertising on-demand and targeted to consumers, without the limitations of traditional TV media placement.
Atlas On Demand
Atlas On Demand, a division of Atlas, provides advertising campaign management and measurement solutions for on-demand television. Atlas On Demand equips advertising agencies and large direct advertisers with the end-to-end workflow needed to deliver effective on-demand marketing campaigns. The technology is built on Atlasâ€™ industry-leading, centrally hosted, software serving hundreds of advertising customers and handling billions of dynamic ad-insertion decisions a month. The on-demand advertising technology consists of integrated applications for media planning and buying, optimization, ad decisions and analytics all designed to be integrated with existing on-demand platforms. The management software solution is designed to address every step in the campaign process.
Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for Video On Demand, online campaign management, rich media, search marketing, landing page optimization, reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue. Atlas delivers the industry’s most complete service and support, serving its clients from offices in Seattle, San Francisco, New York, Denver and London. Atlas is an operating unit of aQuantive, Inc (NASDAQ: AQNT) and is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC.
About TANDBERG Television
Whether it’s advanced compression systems, on-demand or interactive television, TANDBERG Television (TAT.OL) delivers the technology and expertise that is moving digital video forward. The company’s award-winning solutions are used by the world’s leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TELEVISION solutions including IPTELEVISION, HDTELEVISION, video-on-demand, advertising on-demand, and interactive TELEVISION applications to customers in the Americas, Asia Pacific, Europe, Middle East and Africa. For more information, please visit www.tandbergtv.com.
Certain statements in this press release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “expects,” “anticipates,” “forecasts,” and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future. The forward-looking statements in this release include, without limitation, statements regarding expected integration of Atlas On Demand technology with Tandberg’s AdPoint platform. The forward-looking statements are based on the opinions and estimates of management at the time the statements were made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, among others, the risk that product development and integration efforts may not be successful, may be delayed, or may be more costly than expected. More information about factors that could cause actual results to differ materially from those predicted in aQuantive’s forward-looking statements is set out in its annual report on Form 10-K for the year ended December 31, 2005, filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release. Except as required by law, aQuantive, undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.
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- TANDBERG Television
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