Deliver Your News to the World Shares Its Views on Google’s Latest Algorithm Update Penguin shares its insight Google’s penguin and the effect on article marketing.


(Monday, May 14 2012, York - UK) The successful article submission service shared its views today on the latest updates Google have made to their search algorithms and the effect it could have on businesses using article marketing.

The ’Penguin’ update, is the latest in a long line of changes Google have been making recently and it certainly won’t be the last. This change is said to penalize webspam and promote high quality content. Google always has, and always will, give a higher rank to those sites that offer the best experience and content to users.

This change has caused some concern amongst business owners, especially those that use heavily rely on article marketing and linking. Despite this seem fairly confident that this latest trend, if managed correctly and with a long term strategy, can enhance a business’ chance of keeping a good search engine ranking.  

Based on their experience, they state, “it’s important to always focus on the end user of your content, not the search engines. Create content that is unique to your site and ensure that is re-written prior to distribution to ensure that the content on your site remains unique. It is a question of short term gains versus long term success. Whilst you may gain some quick wins, as soon as the next algorithm change takes place, all this work will be lost. Similarly creating cheap articles with a view to gain backlinks and then spinning articles to the point where they don’t make sense should be avoided as it has lost all focus on the user.”

The question of inbound link building is also raised with this change. Including links from a wider range of sources such article directories, blogs and other publishers in order to gain a wide and varied and most importantly, relevant coverage for your content is key. Basically, the more varied the type and origin of the link, the better.

Due to all these changes, this is where article submission services are becoming increasingly important. It’s not just a question of how many sites these services submit to, but also whether they submit to relevant and quality sites. Good quality content will mean people will automatically link to you. In addition there are other forms of linking such as press releases and blogs which can be used.

Overall though it really comes down to the quality of your site and content. Article marketing experts such as emphasize that the number one priority is to formulate a strategy and focus on the end user of your content at all times. Whilst they have seen a small minority of customers request removal of their content, overall most of the customers remain unaffected by these latest changes brought about by Google. This clearly indicates there is no direct relationship between article marketing and Penguin and after all, without any content, the web wouldn’t exist!

For more detailed information on these changes and article marketing go to or’s-penguin-update/


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