Quality is paramount for Flyer Print UK after a recent survey of UK print buyers
The UK print industries increasing focus on speed may be mislead. Flyer Print UK recently conducted a survey to learn what is most important for buyers when price was not an option, the objective was to test buyer logic in a high competition market.
In the tough state of the UK economy, The team at Flyer Print UK sort to find out what the critical factor is when buying printed flyers when price was not given as an option. This was used as a way of testing market reaction to three principal ingredients, speed, quality or finishing options. Over 100 marketing managers and graphic designers responded to the Facebook poll. The results surprised the team with over 81% focusing on quality.
Over the last few years, the focus of the UK print industry has been to deliver increasingly faster turnaround times through process reengineering and a focus on digital printing techniques.
According to Andy Fairweather, Owner of Flyer Print UK, The most important lesson is that UK printers continuous focus on speed is mislead and as a consequence printers should look at enhancing the quality of their output to deliver long standing relationships with their clients. Speed has been one of the major advances over recent years with improvements in digital printing but this should not be the sole focus of UK printing companies.
“We hope that our customers take advantage of the sample request service to make an informed decision when ordering print online,” he added.
Flyer Print UK, prides itself on delivering quality but suffers as with many online flyer printers of demonstrating that quality via the Internet. The results of the survey have renewed focus for the company on making it easy to request sample print stock of flyers and leaflets for their main A4 flyers printing service.
With a target audience made up of graphic designers and marketing managers, Flyer Print UK will continue to operate its 24 hour turnaround services but with a renewed focus on demonstrating quality to those who need to see it.
As a designer and printer for almost 10 years, Andy noted that modern advances in print production allow for amazing opportunities in respect to speed of delivery and quality, and the Internet is the perfect place to offer a unique flyer and leaflet printing service.
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- Andrew Fairweather
- Managing Director
- Brand Aspect Ltd
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