Scott Robinson Honda Confirms, Honda Earns 2012 Kelley Blue Book Brand Image Awards For Best Value & Most Trusted Brand
The Kelley Blue Book Brand Image Awards honor the automotive brands that have been most successful at capturing positive consumer attention.
April 18, 2012 – Torrance, Calif., - Scott Robinson Honda is excited to confirm, Honda has earned the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards.
Based on consumer perception data from the company’s Brand WatchTM study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.
American Honda’s Executive Vice President of Sales John Mendel accepted both awards yesterday at the New York Auto Show from Kelley Blue Book President Jared Rowe. “We are honored to accept two awards that point so directly to Honda’s core tenets,” Mendel said.
In commenting about Honda’s 2012 Most Trusted Brand award, Kelley Blue Book’s kbb.com noted “Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that’s practically synonymous with reliability and dependability. Honda’s vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes.”
The editors of Kelley Blue Book’s kbb.com had an equally savvy comment on Honda’s 2012 Best Value Brand award. “Many car buyers assume a vehicle’s sticker price is the most significant monetary factor when choosing a car. While it’s certainly an important consideration, Honda’s reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value.”
This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and the second consecutive year Honda has been awarded the Best Value Brand.
Scott Robinson Honda, located at 20340 Hawthorne Blvd. in Torrance, CA., has served the Long Beach, South Bay and Los Angeles areas since 1961, developing its unique reputation for providing car shoppers with outstanding value, honest service, and diverse inventory.
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