SAMSUNG Enters Enterprise Networking Market

Samsung Introduces Ubigate™ iBG Series Convergence Platforms

Singapore- June 21, 2006 : Samsung, the worldwide market leader in mobile handsets, memory, and display technologies, today outlined its vision of converged and ubiquitous mobile network based on IP, a series of new network products that address convergence, and a list of strategic alliance partners.

Mobility has become such an integral part of today’s network and everyone’s daily life that every service provider and network vendors have to address mobility. Samsung’s leadership in mobile handsets puts Samsung in a great network position to address the converged data/voice and fixed/mobile network. Feature-rich mobile handsets that blur the line between laptop PC and mobile phone are driving the changes in the network. For example, mobile handsets with multiple gigabytes of memories using NAND flash and capability of accessing hundreds of megabits per second will be in service in the near future. Understanding phenomenal computing power in mobile handsets and driving the development of high-speed mobile Internet, such as WiBro (Mobile WiMAX) gives Samsung tremendous advantages in addressing true network convergence.

“Today’s network is experiencing unprecedented changes,” says Youngsoo Ryu, the General Manager and Senior Vice President at Samsung. “While data and voice convergence is in full swing, wired and wireless convergence is beginning to gather momentum. We see incredible opportunities to address the new growing market, where a single converged network providing voice, data, and video over any access medium is increasingly becoming wireless. In fact, taking historical technology advancements as evidence, all access to the network will be done wirelessly in the near future, and we certainly intend to be a driving force as this market develops.”

Samsung plans to deliver convergence for the enterprise market first. “The enterprise market presents an obvious choice for us because competitive pressures encourage enterprises to pioneer in new technologies to drive out cost and increase productivity. In other words, economies of scale mean that they have the most to gain by being faster at adapting new technologies and that will definitely be the case for the mobility-enable networks Samsung is developing,” explains Youngsoo Ryu.

Specifically, Samsung plans to introduce products in four key areas that represent convergence points: Networking Infrastructure, Voice Communications, Mobility, and Security. In addition, the center of these changes is Internet Protocol. Therefore, the future network must be protected from IP-based malicious attacks. With all these new powerful user devices, Samsung has made security the top priority, and it will play an integral part of Samsung enterprise solutions going forward.

The initial products for Network Infrastructure are the Ubigate™ iBG Series Convergence Platforms. The Ubigate™ iBG Series delivers essential features such as routing, switching, security and voice integration into a single platform for easy management, reduction in total cost of ownership, and rapid return on investment. The Ubigate™ iBG Series offers customers carrier-class routing, including MPLS, large switching port-density, best-in-class unified threat management, and excellent VoIP features. Ubigate iBG Series supports both analog and digital voice interfaces, as well as IP Telephony for the total package in voice communication.

The Ubigate™ iBG Series product line comes in four different models. The iBG3026, designed for medium to large sites, is available for orders now in Korea and China, and will be rolled out throughout the world by the end of 2006. The iBG2016 and the iBG2006, targeted for smaller offices, will be available worldwide later this year. The larger iBG3046, targeted for enterprise headquarters, will be available in the second quarter of 2007.

Samsung has already recruited impressive market leaders as its partners. As a part of the strategic alliance announcement made in December of 2005, Samsung has finished basic interoperability tests and is now carrying out advanced test between the Samsung Ubigate™ iBG Series and Avaya voice solution. Samsung has also recently concluded interoperability tests with Meru Networks, the worldwide leader in VoWLAN and both companies entered into solution partnership. On security side, Samsung is actively working with Microsoft to provide comprehensive end-point security through integration with Network Access Protection, Microsoft’s policy enforcement platform.

“This is an exciting and historical time for Samsung,” said Kitae Lee, the President of Telecommunications Business at Samsung. “We believe that the data/voice and fixed/mobile convergence market presents a large, untapped opportunity for us and we can provide unprecedented values to our customers as we have done in the mobile handset and semi-conductor markets. We are very committed to this new initiative, and by leveraging the full range of products, Samsung will offer the most complete convergence solution set in the market.”

For more information on the hospitality suite, please visit a new website at http://www.samsungen.com.
Ubigate™ iBG Series Specifications
- Ubigate™ iBG Series 3026
- Ubigate™ iBG Series 2016/2006/30XX

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, please visit www.samsung.com

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Michael Ingalls

HWH Public Relations

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