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Whitbread Plc. brings £3.7 million investment to Kidderminster

Whitbread Plc. has opened a new Premier Inn hotel in Kidderminster, boosting the local economy by over £3.7 million.


Whitbread Plc. is to open its brand new Premier Inn hotel in Kidderminster. The property will contribute over £3.7 million to the local economy whilst creating 26 new jobs for the residents of Kidderminster and surrounding areas.

The brand new 56 bedroom hotel is a beautiful converted mill situated on Weavers Wharf. Within walking distance from some of the town’s greatest shops and just a short drive to Harvington Hall manor house and West Midlands Safari Park, the new hotel is perfectly situated for those after a spot of shopping and culture.

Sarah Hall, General Manager of Premier Inn Kidderminster commented: “We are delighted to bring a new Premier Inn to the heart of Kidderminster and look forward to welcoming our guests to enjoy a night’s stay with us. Our hotel is perfectly situated for both leisure and business travellers looking for good value accommodation that doesn’t compromise on quality.”

Each bedroom caters for up to two adults and two children (aged 15 and under) and includes an en-suite bathroom; a king size bed; remote control TV with Freeview; tea/coffee making facilities, and a spacious desk area with Wi-Fi Internet access. The site will also offer the ’Premier Breakfast’ in the onsite The Kitchen restaurant.

Premier Inn offers all guests a no quibble ’Good Night Guarantee’, which means if customers are not 100% satisfied with their stay they will get their money back. 

With over 600 hotels nationwide, Premier Inn is at more locations than any other hotel chain in the UK with rooms. More information can be found at

About Premier Inn
Award-winning Premier Inn is the UK’s best value hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland, including hotels in Kidderminster. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and Wi-Fi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

In 2008 Premier Inn launched in Dubai and is now open in Bangalore, India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world’s poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, has raised over £1 million for WaterAid.

PR Contact:
Sara Lincoln
Frank PR
3rd Floor
Centro 4
20-23 Mandela Street
0207 693 6999


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