Deliver Your News to the World Reveals How to Use a Squidoo Lens To Enhance Article Marketing

The popular article distribution service,, reveals how to use a Squidoo Lens to enhance article marketing.


(April 10, 2012) York UK –’s blog looks at the differences between article marketing and a Squidoo lens …

To begin with, a “lens” is just the cute name Squidoo has for a web page. You create a web page on a topic that you know a lot about, and people go to the page when they want to know more about your topic.

Article marketing is a method for building links to a website. As articles are submitted consistently over time, these articles continue to generate links long after they are first published. The articles contain a resource box that links back to a particular site, so every time the article is republished, another valuable backlink is gained.

On the other hand, a Squidoo lens is a web page on a chosen topic. It is not meant to produce links–the only way that a Squidoo lens would produce links to a site would be if a way was found to subtly link back to a site from the text on the web page. Squidoo does not intend that a lens should be used to build links to a site–it serves a different purpose.

When creating a Squidoo lens, it would need to be used as a small part of an overall marketing plan, so there would be other forms of marketing also.

The SEO benefit of a Squidoo lens is that because Squidoo is such a big site, the web pages on it tend to have an easier time climbing search engine rankings.

As’s article marketing blog states, “Your ultimate goal is for your own website to be at the #1 spot in Google for your keyword terms, but it would be a bonus if you had another web page (your Squidoo lens) show up on the front page.”

Another difference is that article marketing is something that is done on a regular basis. Articles are submitted every month, and as more articles are “out there” momentum builds and the website starts to climb the search engine rankings.

Building a Squidoo lens is a one-time thing although it can be added to over time. Once a really good page has been produced (with photos, surveys, and other interesting things), it then simply needs to be promoted.

To find out which is better for SEO purposes, read the full post at the blog by going to


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