Savvy Budget Brides Turn Online for Silk Wedding Flowers
Faced with a stagnant economy, rising prices, and the pressure to have all things bigger and better, today’s couples are turning online for inspiration, variety, and savings when it comes to their wedding flowers.
Today’s economy has created a savvy budget bride. With skyrocketing prices, and many couples paying for their own weddings, couples are looking to save money wherever they can while still maintaining an expensive look.
Afloral.com responded to the budget bride’s needs with providing the U.S. and Canada with beautiful wedding flowers online at an amazing price. The quality and variety of fake flowers has increased dramatically over the past 5 years, with new additions including real to the touch flowers that are difficult to distinguish from the fresh variety.
Silk wedding flowers can be assembled in advance of the wedding to maximize time and minimize stress, and no refrigeration or preservation is necessary. Depending on the bloom and the season, the cost of silk wedding flowers can be 1/3 that of fresh flowers, and while fresh flowers can be limited to the season, silk wedding flowers are available year-round.
Budget brides are finding that they enjoy finding the exact color and style of bloom that they want, at an affordable price in any season, and without the worry about wilting. Southern brides, in particular, face the challenge of preventing their fresh flowers from wilting, and keeping them looking fresh and lovely for the wedding photos. With silk wedding flowers, their photos turn out beautifully every time with no worries.
In 2011, Afloral.com added a Wedding Design Ideas category that provided customers with wedding flowers ideas and tips, including how-to videos and customized inspiration boards for the DIY bride who wanted to create her own look. By identifying trends such as submersible silk wedding centerpieces, calla lily arrangements, and the jewel toned hues of blues and purples, Afloral hit a home run in the struggling economy by experiencing 18% growth in 2011.
Savvy brides are also creating a hot trend in keeping their flowers as keepsakes from their special day. There is a new industry for shadow boxes that display the bouquet, boutonniere, and invite from the wedding for personalized artwork the couple can cherish forever. Unlike frozen wedding cake, or boxed dresses thrown in the attic, silk wedding flowers can be kept out and enjoyed daily. They are also perfect keepsake gifts for bridesmaids and other attendants.
Afloral also recognized that brides are busy and on the go, as well as people who love to share their ideas. In 2011, they developed a mobile site to provide even more convenience. With a few simple clicks, they can share pictures and ideas with friends and family, as well as place orders that will arrive within 5 business days.
2012 promises to be another banner year with the addition of new wedding design ideas, including the popular vintage, whimsical, and rock ‘n’ roll bridal themes. Brides are taking advantage of the great prices and speedy shipping, and enjoying hearing their guests rave over the beautiful wedding flowers that cost so much less and were so much easier to arrange than fresh.
- Contact Information
- Kaila Horan
- Operations Manager
- Contact via E-mail
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