Orange, official sponsor of UEFA EURO 2012tm, announces Sony Mobile Communications as global handset partner
* In its first ever pan-European sponsorship through UEFA EURO 2012tm, Orange is partnering with Sony Mobile Communications to create exciting promotions and competitions.
* Fans across Europe can win new Xperia™ Smartphones from Sony, including the Xperia S, Xperia P and Xperia U in online competitions such as the “Orange Supporters’ Cup” and “The Golden Goal”.
* Orange is to provide customers with special EURO 2012tm gifts and chances to win tickets in store when purchasing Xperia smartphones from Sony.
With just over 60 days to go until UEFA EURO 2012tm kicks off, Orange has signed a new player to help fans enjoy the top European football tournament like never before - Sony Mobile Communications.
Orange, official global partner of UEFA EURO 2012tm, is working with Sony Mobile Communications to bring the tournament to life for fans across Europe through online competitions, in-store promotions, and live events – giving fans hundreds of new opportunities to win tickets from Orange, Xperia smartphones and other great gifts.
The key elements of the partnership, which may vary from country to country, includes competitions that are open to anyone, i.e. not limited to Orange customers, in the 11 Orange European markets:
Orange Supporters’ Cup (www.supporterscup.orange.com) – today, fans can compete individually and in teams for prizes including VIP bus trips to Warsaw and Kiev, and Xperia S smartphones. Open to anyone in the 11 Orange European markets.
Orange Golden Goal with Sony Mobile Communications– starting in May, fans can compete in an Orange Facebook game testing their football knowledge for opportunities to win VIP packages to the final of the tournament, Sony Playstation products and Sony Xperia smartphones.
In addition we are creating new UEFA EURO 2012tm promotions specifically for Orange customers in-store, online and via our call centres. Orange will bring the tournament to life online and in Orange shops across Europe with Sony Mobile Communications, giving customers the chance to win vouchers for smartphones and receive special tariffs, merchandise and gifts with every Xperia smartphone purchased.
“By working with our partner Sony Mobile Communications, we are able to offer our customers and football fans across Europe even more opportunities to win tickets, courtesy of Orange and great prizes such as the Xperia S smartphone,” said Yves Maitre, Senior VP Mobile Multimedia & Devices at Orange. “At Orange, we aim to support our customers’ passion, and through partnerships like this we will bring EURO 2012tm to life for fans – helping them to share their EURO 2012tm experience with friends and family whether they are at home or at the tournament.”
Pieter Pierle, Vice President, Director Global Account Orange, Sony Mobile Communications commented: “This partnership with Orange allows us to benefit from the combination of two powerful brands and gives us an opportunity to introduce our Xperia smartphones to Orange’s broad customer base, extending our reach to even more consumers. UEFA EURO 2012 tm is going to be a major event this summer and we will enhance the experience and enjoyment of both Orange and Sony Mobile customers by giving them the opportunity to get their hands on Xperia smartphones.”
Orange and Sony Mobile Communications have a long history of working closely together to create new ways for their customers to engage with their passions, from music through the partnership in 2011 with David Guetta to sports through device partnerships on events like EURO 2012™.
Orange is a proud sponsor of UEFA EURO 2012™, with Orange Poland acting as the exclusive telecommunications partner in Poland, and Orange and UEFA developing the official mobile application for the tournament. Orange customers with Xperia smartphones will be able to receive the mobile app automatically via an over the air update.
Sony Mobile Communications recently introduced Xperia U and Xperia P that join the flagship Xperia S in the NXT series of smartphones. These new Xperia smartphones combine stand-out design and superior entertainment technology with the powerful performance consumers would expect from a Sony smartphone.
This is Orange’s first pan-European sponsorship, with the following countries participating: Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.
find out more
discover Orange Supporters’ Cup: http://www.supporterscup.orange.com/
about Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences.
For more information: www.sonymobile.com
“Sony” and “Sony Entertainment Network” are registered trademarks or trademarks of Sony Corporation. “Xperia” is a trademark of Sony Mobile Communications. All other trademarks or registered trademarks are the property of their respective owners.
France Telecom-Orange is one of the world’s leading telecommunications operators with 172,000 employees worldwide, including 105,000 employees in France, and sales of 45.3 billion euros in 2011. Present in 35 countries, the Group had a customer base of 226 million customers at 31 December 2011, including 147 million customers under the Orange brand, the Group’s single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 December 2011, the Group had 167 million mobile customers and 14 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, “conquests 2015”, Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group’s ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.