Irvine MINI Confirms, MINI USA Celebrates 10 Years of Success
March 22, 2012 marked the brands 10th anniversary milestone in the U.S. market
March 30, 2011 – Irvine, Calif. – Irvine MINI is proud to confirm, MINI USA
celebrated its 10th anniversary and over the last decade MINI has successfully established itself in the American car market.
Over the last 10 years, MINI has grown its vehicle portfolio from the single Hardtop body style that it launched with in 2002, to include six unique models today; it has expanded its dealer network by two-thirds; and has cultivated a loyal owner community, the likes of which few brands have the honor to call upon as their own.
MINI challenged the notion of small meaning “cheap” by delivering a premium vehicle experience in a small package with inspired design. The brand also demonstrated to many motorists that MINI can meet their everyday driving needs. The sales success first peaked when fuel prices spiked in 2008; but another best-year sales record was set in 2011 when fuel prices were more stable, indicating that the brand had successfully come into its own and that motorists’ positive perception and acceptance of premium small cars was growing. Today, one in every five BMW Group vehicles sold in the U.S. has a MINI badge on it, making it a significant contributor to the company’s overall success.
The brand has grown to include six models, Hardtop, Convertible, Clubman, Countryman, Coupe and Roadster, each of which complements the others as part of the lineup. Each vehicle in the portfolio has been developed to have a distinct personality while still delivering on the brand’s longstanding promises regarding sporty performance, striking design, overall efficiency and value.
MINI USA’s dealer network has grown from 66 dealers in 2002, to 112 dealers today, and up to 125 outlets is expected to be open within two years. While all MINI dealers have dedicated showroom space, approximately 60 percent of the existing MINI showrooms are stand-alone facilities. All new facilities moving forward will also be free-standing, and as a direct result of the brand’s success, many dealers are investing to upgrade or move those that are not. By the end of 2014, MINI USA expects that 90 percent of its facilities in the U.S. will be exclusive operations.
For more information about Irvine MINI, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinemini.com
As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine MINI has loyally served Orange County including - Aliso Viejo, Capistrano Beach, Dana Point, East Irvine, Foothill Ranch, Laguna Beach, Laguna Niguel, Laguna Hills, Laguna Woods, Lake Forest, Lake Elsinore, Ladera Ranch, Mission Viejo, Rancho Santa Margarita, San Clemente, Silverado, San Juan Capistrano and Trabuco Canyon.
- Contact Information
- Alyse Feltman
- Account Coordinator
- Feltman and Associates
- Contact via E-mail
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