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Aussie Mums Find Secret to Preparing Healthy Baby Food with Ingenious Upside-Down Ice Cube Tray


MELBOURNE, Australia March, 2012 – The revolutionary upside down ice cube tray, created by Qubies, was originally designed to store and freeze breast milk in portions that were easy to remove from the container. But the creator never expected the overwhelming enthusiasm and demand she has since received from mums across Australia, thanking her for solving this frustrating feeding problem.

Time-poor mums who want to prepare healthy, varied and balanced food for their babies used to have two options – buy canned food that was ‘supposedly’ healthy or, if they wanted to know exactly what was going into their babies mouths, prepare their own baby food purees fresh every day. But with sleep deprivation, nappy changes, establishing routines and even struggling to get to the shower some days, the thought of preparing fresh food daily held little appeal for tired mums – and was especially true for Qubies inventor Alexandra Wardle after the birth of her first son. After battling with one too many containers of frozen purees Alexandra had a revelation, Qubies the time-saver was born, and mums around Australia have been thanking her ever since.

Mums are now able to prepare batches of fresh food in advance, pour the contents into the slim-lined tray, secure the lid which automatically divides the contents into 30ml serves and simply remove them from the fridge or freezer fresh whenever little loved ones’ are hungry. Creative mums are even using Qubies for other uses including freezing breast milk, mini desserts, excess lemon juice, pestos, passionfruit pulp, egg whites, condensed milk, left over wine and gravies – Qubies ice cube tray is a multitasking supermum tool for storing all kinds of food.

Qubies containers are BPA free with soft silicon dividing lids that fit snugly to avoid spillage and yet are flexible enough to allow a quick twist to be all that’s needed to release the yummy fresh contents from the container when hurriedly preparing a meal with a hungry baby on the hip.

Melissa from Ferry Hills says, “I absolutely love my Qubies; I have joined the [Facebook] fan page. I have recommended [the] product to all my friends in our mothers group. The fact that Qubies are so easy to use and most importantly wash up are a huge time saver meaning I get to spend more time with my little darling. I have also used some recipes from [the Qubies Facebook] page as well as comments from FB for food ideas”.

Qubies recipe ideas and time-savers can be found at


 BPA free container
 Freeze breast milk
 Freeze baby food
 Upside-down ice cube tray
 Baby food recipes

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