Motorola Reach Solutions Launched in Asia Pacific to Connect the Unconnected in Emerging and Mature Markets
SINGAPORE - 20 June 2006 - Motorola Inc. (NYSE:MOT) today launched its portfolio of GSM solutions, Motorola Reach, in Asia Pacific. Designed for rapid and cost-effective deployment of mobile services, Motorola Reach is targeted for network operators in emerging and mature markets.
Motorola Reach leverages the company’s considerable experience in building extensive GSM networks globally. Designed to lower the overall cost of ownership, the portfolio includes a range of GSM base stations for extended cell coverage in rural areas, cellsite solutions for outdoor and remote locations including alternative power; wireless backhaul and media gateway supporting terrestrial and satellite connections.
The Asia Pacific region represents more than half of the world’s population and two thirds of the unconnected people. With over 70 million of Asia Pacific’s mobile subscribers coming from emerging markets, this region presents tremendous growth opportunities for operators in reaching out and serving the next billion subscribers1.
Motorola Reach is particularly relevant for emerging markets such as India, China, Vietnam, Indonesia and Bangladesh where operators face explosive growth in mobile subscription. Motorola Reach solutions enhance operators’ flexibility to expand in urban and rural areas with specially-designed small-footprint GSM base stations, softswitch-based core and media gateway for lower call transport costs, and alternative power sources.
Motorola Reach underlines the company’s commitment to address the diverse needs and desires of service providers, enterprises and consumers in emerging markets and around the world. Simon Leung, regional president, Asia Pacific, Motorola Inc., said: “Operators in emerging and mature markets today demand network solutions that offer maximum flexibility at lower cost and faster time to market. The new Motorola Reach solutions represent a refreshed approach to help our customers meet market dynamics and achieve seamless mobility.”
Operators growing subscriber segments with new voice and data services in emerging and mature markets can deploy Motorola Reach to provide cost effective coverage for initial rollout and incremental capacity expansion.
Motorola Reach’s Radio Access Network (RAN) and Core Network’s compact footprint, scalability and efficient migration paths also offer strategic value to operators in mature markets in Asia Pacific as these operators continue to grapple with decreasing average revenue per user (ARPU) and increasing cost in network operations.
Motorola’s broad mass market portfolio comprises network solutions, services and mobile devices. Motorola is driving forward with its vision to connect the unconnected through this program and expects to ship more than 20 million emerging market handsets from launch in 2005 through to end of 2006.
Motorola Reach solutions and handsets including C113 and C113a will be showcased during CommunicAsia 2006 at Booth 4B3-01, Hall 4, Singapore Expo.
For more information on Motorola Reach, please visit www.motorola.com/reach
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US$36.8 billion in 2005. For more information about our company, our people and our innovations, please visit: www.motorola.com
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1. Source: World Cellular Information Service, Informa Telecoms and Media, May, 2006
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- Cordia So
- Motorola Networks & Enterprise Asia Pacific
- Motorola, Inc.
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