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re:group Selected as Agency of Record for Citizens Bank

Citizens Banking selects re:group as agency following search process.


For Immediate Release
Agency re:group Selected as Agency of Record for Citizens Bank

Ann Arbor, MI, March 26, 2012 – re:group President, Janet Muhleman, announced today that re:group has been named the marketing communications agency for Citizens Bank. re:group will be responsible for developing Citizens’ advertising campaigns and providing support for branding and retail promotions.
“We are thrilled by the opportunity to work with the Citizens Bank team. We are impressed with Citizens’ commitment to providing their clients with personalized service and building long-term client relationships. We look forward to leveraging our twenty years experience serving multi-unit retail and financial institutions to help them achieve their business objectives,” commented Muhleman.
“The breadth of knowledge re:group brings, coupled with their financial services experience, provides us with a terrific strategic partner to continue building our business and enhancing our brand within the local communities we serve,” said Sherry Forbes, Chief Marketing Officer for Citizens Bank.
About Citizens Bank
Citizens Bank, a diversified financial services company serving communities in Michigan, Ohio, Wisconsin and Indiana with 219 offices and 249 ATMs, was founded in Flint, Michigan in 1871 at the height of Flint’s lumber industry. Today, Citizens offers full service banking services including mortgage, consumer and business banking. For more information about Citizens Bank, visit
About re:group
Founded in 2002 by Janet Muhleman, re:group is an independent, award-winning marketing agency located in Ann Arbor, Mich. re:group helps transform brands and grow business by taking a strategic approach to every client challenge and providing an integrated marketing solution. Services offered include: marketing strategy, branding, advertising, communications design, website development, search engine optimization and traditional, digital and social media services. re:group is a member of the American Bankers Association, Society for Healthcare Market Development and the International Franchise Association.
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