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New Online Community for Mums Brings the Best Quality Baby Products Closer to Home


VICTORIA, Australia March 2012 – Aussie mums and mums-to-be who don’t have the luxury of time to wander around stores and shop for children’s clothing, baby products and accessories are in for a treat. New online community Ladybub offers the best kids and baby brands with exclusive sales of up to 60% off. Ladybub invites mums of all ages to join their community and enjoy exclusive access to their sale events at their online store, which is set to launch on Thursday 8 March 2012 at 8pm.

Elise Gold, Ladybub Founder and CEO shares, “I’ve always loved kids and babies and I learned a lot about the industry working in childcare facilities throughout university. Many of my friends were having babies and listening to their frustrations I saw a real opportunity to create a shopping experience for Aussie mums that was simpler and a lot more fun and engaging than the alternatives that were on offer.”

Elise adds, “My husband and I eventually quit our day jobs and partnered with a team of mums and a close friend from New York to start the business. We set out to build a unique private-sale destination to help busy Australian mums discover great new brands and get access to high quality products at great prices.”

Ladybub will coordinate a private 4-day sale events featuring a vast array of beautiful, high quality boutique children’s clothing, baby products, accessories and more. Ladybub’s official launch showcases a number of boutique up-and-coming Australian brands like Baby Takes a Trip, Milk & Soda, Babyjo and GOLDNBROWN. Then in the second week comes Baby Bjorn – a brand synonymous with quality baby carriers for the best part of the last 50 years.

Ladybub’s launch on March 8 is just in time for International Women’s Day so all mums can celebrate their femininity and indulge in a little retail celebration. This online community is a place where new mums and mums-to-be can find the best kids brands and baby products, all at “insider prices”.


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