Door2Tour.com reports the ’Royal Effect’ boosting UK sales
Door2Tour.com has revealed that British destinations are making a comeback in holiday sales thanks to renewed interest in the Royals.
Door2Tour.com’s latest figures have revealed that despite a slow start to the year with a revival in European breaks putting UK getaways in the shadow, sales for its UK breaks are up for the year to date compared to the same period last year, lead mainly by a Royal resurgence.
The general rise in sales across Door2Tour coach holidays to UK destinations, which are up 4% compared to last year, is thought to be down to a number of major events drawing attention to the UK, with the Queen’s Diamond Jubilee Celebrations in June at the forefront, closely followed by the summer Olympics taking place in London, England. Other UK products to have enjoyed increases in sales include events packages to the Royal Edinburgh Military Tattoo, which are up 27% on last year and breaks to the capital itself, with holidays to London up 63% on 2011.
The Royal Edinburgh Military Tattoo, which the Princess Royal is currently Patron of, is an annual series of military tattoos performed by British Armed Forces, Commonwealth and International military bands and display teams. It celebrated its own 60th anniversary in 2010, but this year’s celebrations are set to be a sparkling tribute to celebrate the 60th anniversary of Her Majesty the Queen’s accession to the throne. It is thought that in addition to its Royal connection, this year’s special programme is helping to ensure this year’s event is a sell-out.
Kate Glanfield, Web Manager of Door2Tour.com, commented: “We’ve seen this week in the news how the Royal Wedding has boosted visitor numbers to Westminster Abbey, and it looks as though other UK destinations with royal connections have been touched by the ’Royal Effect’.”
While Diamond Jubilee related breaks have sold well for the concert, pageant, gala and jubilee itself, Door2Tour.com has seen a rise in general breaks to London in parallel with the events going on in the capital. A large proportion of the London sales are for tours to Buckingham Palace itself and trips incorporating Windsor, which is again famous for its Royal ties. The 63% rise in London breaks does not include sales for London theatre breaks, which have also enjoyed a renaissance on last year.
Kate concluded: “Although our booking patterns this year show that people are starting to spend more on their holidays once more, UK breaks still remain an affordable option for holidaymakers. It’s little surprise that with so much going on around the UK in 2012, people want to get aboard the Brit bandwagon and soak up the special atmosphere. Views might be mixed as to whether to escape or embrace the various events when they are actually on in the UK, but there’s no doubt that this year is indeed a great year to be British.”
Door2Tour.com is a consolidation of national and regional tour operators creating a diverse choice of UK, European and worldwide touring holidays including New Year breaks and Christmas breaks, UK coach tours, day trips, mini cruises and holidays by air to many exciting destinations. All have live availability and offer the customer the opportunity to book online, 24 hours a day, 7 days a week. Door2Tour.com features over 35 operators, including Cosmos Tours, Travelsphere and Leger Holidays.
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