Small Business Accounting Software Sees the Funny Side to Boring Bookkeeping
Known for being a ‘bit left of centre’, Jimeoin has become the face of Australia’s leading small business accounting software firm, Cashflow Manager and is set to bring some humour to an otherwise dreaded, dry and boring subject – accounting!
Long seen as the ‘minnow’ of the small business accounting software options when pitted against the established MYOB and Quickbooks, this award winning company is set to challenge the ‘establishment’ with a comedic mix of innovative marketing messages designed to be very anti-establishment.
“We’re not like the other accounting software firms,” explains Wayne Burgan, former ATO insider and CEO of Cashflow Manager, “Our product helps businesses make more money, so why not communicate this in a funny way.”
“We wanted Jimeoin to join our ranks because he is irreverent, takes the mickey out of the ‘normal’ way of doing things and is a bit cheeky – we felt his personality was a great match to our brand and would give people a new, fun perspective on an otherwise dry and often avoided topic of ‘bookkeeping’.”
To help us celebrate Jimeoin joining our team we are offering small businesses a 30-day trial of the product which can be obtained at www.cashflow-manager.com.au/Products.”
80% of small businesses fail within the first five years, and often it’s because they put managing their financials in the ‘too hard’ basket. Cashflow Manager (www.cashflow-manager.com.au) hopes that by featuring ‘Jimeoin’ on their website and in communications, it will add a little humour to the perceived tedium of keeping accounts in order.
Burgan says: “Every business, no matter how large or small, is required by law to ’keep books’ and needs to do so for their own survival. Everybody that runs a small business has to do the books and often needs a simple bookkeeping program that doesn’t require any accounting knowledge and that’s what we developed with Cashflow Manager. Jimeoin is a great addition to the team and we look forward to his irreverent humour adding a few more laughs to the day to day tasks of Australian small businesses.”
A 30-day trial of the product is now available www.cashflow-manager.com.au/Products
- Contact Information
- Carolyn Coventry
- Marketing Manager
- Cashflow Manager
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