Iceland invites gourmet food lovers to experience Icelandic cuisine
The Iceland tourism initiative Inspired by Iceland has begun a new campaign in which it is inviting food enthusiasts to experience Icelandic cuisine in the land of fire and ice.
The Iceland tourism initiative Inspired by Iceland has begun a new campaign in which it is inviting food enthusiasts to experience Icelandic cuisine in the land of fire and ice. The launch of the new campaign will be marked with a unique gourmet adventure called ELDHÚS – Iceland’s little house of food.
ELDHÚS, which is Icelandic for kitchen and literally translates to ‘Fire House’, is a cosy, intimate cabin complete with a turf roof that can seat six diners around one single table. The cabin, which has been designed to encompass traditional Icelandic charm, will be travelling across the most remote and extreme areas of Iceland, seeking out the best Icelandic cuisine.
The 12-day culinary journey will start in Reykjavik and continue through black sand beaches and snow-capped glaciers, celebrating Iceland’s finest foods along the way. Ex-Noma chef Tom Sellers will be one of the Head Chefs and will be accompanied by his maître-d, Heimir, as well as by farmers and Icelanders from all over the country who will also help prepare the food.
Sellers said, “I am exceedingly intrigued by Icelandic cooking. Traditional delicacies are clearly still important to their food culture but Icelandic food has taken a modern turn. They have access to some of the freshest ingredients in the world and the cooking is simply outstanding.”
Inspired by Iceland’s latest campaign will be launched officially later this week on 7th March, encouraging Icelanders to open their kitchens to gourmet food travellers. Icelanders will be able to extend invitations to the world through the Inspired by Iceland website.
Visit www.inspiredbyiceland.com to learn more about Inspired by Iceland’s new campaign.
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