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Premier Inn named ’Best Budget Hotel Brand’ at 2012 Business Travel Awards

Premier Inn has been awarded ’Best Budget Hotel Brand’ at the 2012 Business Travel Awards.


Premier Inn, the UK’s biggest budget hotel chain, was crowned ’Best Budget Hotel Brand’ for the third year in a row at the Business Travel Awards, beating off strong competition from the likes of Hampton by Hilton and Travelodge.

Now in their 17th year, the Business Travel Awards recognise and celebrate the achievements of the industry’s leading players, who have performed outstandingly in their field over the last 12 months. The awards, voted for by industry experts also granted Premier Inn the ’Best CSR Programme’ award, beating Hampton by Hilton and IHG amongst others.

Patrick Dempsey, Managing Director for Whitbread Hotels and Restaurants, commented: “We are absolutely delighted to win the ’Best Budget Hotel Brand’ award for the third, consecutive year. And of course to win the ’Best CSR Programme’ award. Our teams work extremely hard to make sure all our guests have a good night guaranteed when staying at one of our hotels. As a company we are committed to being ’a force for good’, highlighted through our Good Together programme which benefits our teams and communities, customers and the environment. It’s fantastic to be awarded for all our efforts over the past year.”

Premier Inn is the UK’s biggest budget hotel chain with over 600 hotels across the UK and Ireland. Premier Inn offers guests a unique industry promise of a Good Night Guarantee - a good night’s sleep or their money back.


Premier Inn
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and Wi-Fi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.  

Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world’s poorest people to gain access to safe water, sanitation and hygiene education. To date Premier Inn has raised over £1m for the charity.

PR Contact:
Sara Lincoln
Frank PR
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20-23 Mandela Street
0207 693 6999



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