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‘Hardware is Great, But it’s What a Tablet Can do That Will Make the iPad 3 Sell Millions,’ Says The Snugg

It is not always superior technical specifications that win customers over. The importance of a great user experience and the support of a media rich portal is crucial for today’s tablets to succeed.


Last week, The Snugg illustrated that Google, the infamous owner of Android, toppled from its number one spot in the Harris Interactive annual Reputation Quotient Study. It lost its place to Apple. What many learned from this was that market dominance and the technical capabilities of devices are not as important to consumers as many companies may have thought.

The Snugg
’s managing Director, Mr Richard Mercer, stated:

“What’s important to consumers is the overall experience. For iPad users, this comes from the Apple app store. As the tag line goes, ‘there’s an app for everything’. The things you can do on the iPad are astonishing; you can listen to, buy and even learn to play music on an iPad. There are truly immersive 3D games and applications for making your working life easier. Although other Android tablets may be better performing than the iPad 2 on a technical level, the Android Market place still fails to match the might of Apple’s. As James Kendrick from ZDnet stated: ‘It doesn’t matter what the iPad 3 has. It will sell millions’, and this is largely due to their native application portal”.

The Android Marketplace overtook the Apple app store in August of last year in terms of app numbers at 425,00 apps. Towards the end of 2011, Android was closing in on the 700,000 apps mark. Quantity does not necessarily mean quality however. Apple’s strict regulatory process ensures that only the best apps make it in to their app store, whereas Android’s submission process is much more open allowing more apps to see the light of day. The issue with this however is that many poor quality apps pervade the app listings.

“Apple’s target market generally has a greater disposable income and tends to be less price sensitive than Android users; as such they’re willing to pay for quality apps and this is what gets developers interested. Rather than bombarding their app with adverts to make money, they can focus upon developing a quality product. This is what ultimately sells the iPad over Android devices; and this is what will make the iPad 3 sell millions,” says Mr Mercer.

Speculation over the coming iPad 3 has been rife, with many citing improvements to processing ability and the display as key enhancements. What many seem to be forgetting is the affect that this actually has on the overall user experience.

“When we developed our best-selling Kindle Fire Case, we weren’t worried about the fact that the Kindle Fire was lacking on a technical level, but we knew that the support from Amazon’s media rich portal would make it a big contender in the tablet market. For this reason, and because of our past success with our infamous iPad 2 Case, we know the iPad 3 will also be a huge success. So we’re currently working on a design for the hotly anticipated tablet so that our current case users will have a new case, should they purchase the iPad 3,” adds Mr Mercer.

So if you’re an iPad user looking for a quality iPad 2 Case or perhaps you’re interested in getting the future iPad 3 Case, then head over to

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About TheSnugg:
The Snugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories. 

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