PasTest Listens to Users, Launches Brand New Website
Medical experts PasTest reveal the launch of their brand new website to improve the consumer experience along with a variety of new features to coincide with the company’s 40th birthday.
Medical and Dentistry revision expert PasTest has launched a new website after asking for feedback from customers representative of its three million annual visitors.
The Cheshire-based company offers online revision, courses and books for medical and dental students and qualified doctors. Its website has consequently become an invaluable resource amongst students, medics and surgeons - so much so that the average user spends more than 27 hours a month on the site.
However, the firm realised the old website did not suitably showcase the wide range of rich multimedia revision services provided, such as podcasts, an iPhone app and video lectures.
After deciding to create a new design to improve the consumer experience, PasTest sought the opinion of their customers with extensive website usability testing, focus groups and questionnaires.
As a result, the website and MyPasTest, their eLearning portal - which can be found at http://www.pastest.co.uk - have been transformed with vibrant colours and fresh iconography.
In addition - in response to customer demand - a variety of new features have been added, including interactive online lectures, new iPhone, Android and BlackBerry HTML5 apps, podcasts and complete past papers.
Commenting on the launch of the new site, Hannah Brown explained that “the goals of the project have simply been to bring PasTest up to date with the changing needs of our customers, with a more engaging look and feel to the website, and additional features to make their lives easier”
“Our motto at PasTest is ’dedicated to your success. By putting our customers at the heart of the redesign process, every decision made has been customer led, with the aim of making revising easier and more enjoyable.”
The new website is also being launched to coincide with the company’s 40th birthday celebrations and are proud to assist thousands of medical professionals every year with a growing range of sources and multimedia platforms.
PasTest is the UK’s leading provider of online revision, courses and books for medical students and professionals. For more information about the company’s services, visit the PasTest website at http://www.pastest.co.uk.
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