Shade Sails Taking The French Market By Storm
First introduced into the French market in 2008, sales of Shade Sails have increased 10 fold in three years as the French embrace this new stylish shade solution originally developed in Australia
(February 20, 2012) Shade Sails are the fastest growing shade solution in the French market. French Vie Ltd have just updated their French shade sails site www.voilesdombrage.net ready for the 2012 season. The fifth generation shade sails manufactured by Sail Shade World in Australia are manufactured from heavy weight shade cloth (220 g/m2) and provide a 10 year guarantee against UV degradation.
The first shade sails (or voiles d’ombrage in French) that were introduced had a black border, but customer feedback has led to a change to a self coloured border for the 2012 products. The borders of the shade sails are re-inforced with a webbing material the same as that used in the construction of car seat belts. This makes the sails extremely strong, durable and long lasting - supported by a 10 year guarantee.
The traditional parasol or awning normally adopted by the French for outdoor shade is gradually being replaced with the much more stylish shade sail alternative. The patriotic French customers are often surprised to learn that such a stylish product did not originate in France but was actually invented in Australia by the development of a new shade cloth fabric that was lighter and more flexible compared to traditional sail cloth, while still providing a high degree protection from the sun’s harmful UV rays. The most significant benefit of these new shade sail is are that they allow the shade to “breathe”. This means that it allows warm air from under the shade to be released and not stay underneath. This makes the shade sail cooler compared to other types of shade.
French Vie Ltd is introducing this new and stylish shade solution to the European market by slowly expanding to different countries within mainland Europe. The first website that was launched in Europe was www.voilesdombrage.net and was aimed at the French market. The second website was created specifically for the Portuguese market – a region with a high degree of sunshine and a pressing need for outdoor shade. This site was www.toldosvelas.com - toldos being the Portuguese word for an awning and vela being the word for a sail. Interestingly, as the product is relatively new in this market a single Portuguese phrase has not yet emerged to describe it and customers search for a variety of different terms.
The latest site is dedicated to the German speaking market sonnensegeldirekt.com and initial signs are that the product will achieve rapid growth in this region as well.
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