Is ’smart’ technology turning ad networks and media buying into the latest internet goldrush?
Coventry, UK - Could Ad network account managers be a thing of the past as ’smart technology’ takes over the running, testing and optimization of placing and selling ads online?
Traditionally when you sign up for an Ad network online you’d either be a publisher selling advertising space on your sites, or an advertiser buying space on other people’s sites.
You’d either run your ad campaigns yourself or you’d have an account manager to help you with it.
But now it seems that advances in technology are leveling the playing field and making it possible for almost anyone, regardless of experience to run optimized media campaigns without the help of an account manager or having any specialist knowledge themselves.
Pete Lauder, Co-owner of Ad Network Eadsy.com has no doubt that the latest ’smart’ technology has an effect on the number of people who can now run media campaigns thanks to advances in testing technology.
“The industry is seeing some quite remarkable advances in how technology and traditional internet advertising and publishing are coming together, and it all benefits the customer”.
He continues, "Our ’Intelligent Optimization Engine’ software does a lot of the tasks that would traditionally have to be done by an account owner or account manager.
For example, part of what our software does is to automatically split test our customer’s ads, whilst automatically tweaking where the best results can be found, it then targets them for our customer. It’s a cliche, but it really can be making them money while they sleep"
It seems that the trend is set to continue too, opening up the world of media buying online to anyone who wants to get involved, and to many observers, that can only be a good thing.
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- Tony Shepherd
- PLT Solutions Ltd
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