Skullcandy FIX Earbuds Win “Accessory Product of the Year” at SIMA 2012

(Park City, Utah – February 14, 2012) – A repeat performance last week from Skullcandy (NASDAQ:SKUL), who took honors at the ninth annual Surf Industry Manufacturers Association (SIMA) Image Awards for the second year in a row. The company’s FIX earbuds, which fix the problem of earbuds falling out with their patented hook-like design, were awarded “Accessory Product of the Year” by SIMA. In 2011, Skullcandy was awarded the SIMA Image Awards Accessory Product of the Year for their Roc Nation Aviator headphone, a game-changing design with superior audio quality and optics-inspired visual aesthetic.
 
“Winning “Accessory Product of the Year” for a second straight year is a testament to the quality product story that accompanies our new Supreme Sound launches in 2012 ” Nate Morley, Skullcandy VP Marketing said. “The Skullcandy engineering team worked long and hard to engineer the secure-fitting, supreme sounding earbud that we could stand behind and we feel the FIX is just that. A nod like this coming from our industry is a true acknowledgement of the fruits of this labor.”
 
The Image Awards celebrate the best of the surf industry in outstanding innovation and contribution. As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.
 
FIX Technology is a new dawn of patent-pending ear bud design. Engineered for a FIXed in-ear fit. Revolutionary Engineering. Evolutionary Sound. The Skullcandy FIX earbud is available now for $39.99 and the in-earbud for $69.99. For more information visit www.skullcandy.com/fix
 
ABOUT SKULLCANDY (NASDAQ:SKUL)

Skullcandy became the world’s most distinct audio brand by bringing color, character and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From the award-winning, optic-inspired Roc Nation Aviator headphones to the evolutionary fitting FIX earbuds and a roster of the world’s finest athletes, musicians and artists, Skullcandy continues to redefine world-class audio performance and style. Visit skullcandy.com, or join us at facebook.com/skullcandy. Twitter @skullcandy.  (NASDAQ:SKUL)
 
ABOUT SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. For more information regarding SIMA, please visit www.sima.com. Follow SIMA at Twitter.com/SIMA_SURF.

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Leland Drummond

PR

Azione PR

leland@azionepr.com