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Tykoon Expands Team with Product Strategy and Development Expert Sanem Erucar


New York, N.Y., February 13, 2012 – Tykoon, an online financial tool that empowers parents to teach their children the imperative values of earning, saving, giving and responsible spending, has expanded its New York team by hiring Sanem Erucar as Senior Vice President of Product.  In this role, Sanem will be responsible for overseeing product strategy and development across Tykoon’s web and mobile products.
“Sanem has a proven track record of innovating successful online consumer products, and extensive experience in driving the strategy behind taking these products to market.  As we prepare to move Tykoon from Beta to launch this spring, her insight and knowledge will be imperative to our success,” said Doug Lebda, Chairman of Tykoon.  “We are thrilled she’s chosen to join our growing team, and being a mother herself, Sanem really understands the importance of empowering parents to teach their kids financial values.”
On its online platform, Tykoon encourages kids to get excited about doing chores and organizing their allowance while teaching them money management skills. The safe and secure website enables learning experiences based on real money and is customizable for each family’s financial values. It can help parents be more efficient by tracking their kids’ progress, setting goals, paying their allowance, and setting rules for saving in one central hub online. On the same platform, through partnerships with Network for Good and, children can easily select nonprofits to donate to and shop online with parameters set by parents.
Before joining Tykoon, Sanem founded AvidTrips, a social commerce platform for adventure travel operators where she led product, marketing, operations and business development activities. She previously served as the strategy and business development director at IAC, driving key initiatives across the company’s then 60-plus online businesses.  Prior, she was a consultant at McKinsey & Company where she advised digital media and wireless clients in the U.S. and Europe on integrated cable and wireless strategy, new product launches, and product portfolio optimization.  Sanem also led product strategy for Reuters Knowledge product, and began her career in Prudential Securities Investment Banking Media & Entertainment Group. 
To join Tykoon, please visit for more information.
About Tykoon:  
Tykoon is a new social financial services platform for families where kids can earn, save, give and spend real money. Tykoon helps parents teach their kids money management skills and instill strong financial values. The program is customizable to each individual family’s financial values and the virtual environment is safe, secure and private. Kids can earn money through jobs, chores, and gifts; save based on personal and family goals; spend in a safe environment powered by; and give directly to charities through Network for Good. For more information, please visit to learn how a new generation of Tykoons can change the world.


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