Deliver Your News to the World launches ’Swap Store’ film starring Keith Chegwin has launched a new film - featuring legendary ’Swap Shop’ host Keith Chegwin - that it hopes will help shoppers catch the swapping bug

WEBWIRE, one of the UK’s biggest and most popular price comparison services, has revealed a short online film featuring former ’Swap Shop’ host Keith Chegwin that it hopes will bring back the spirit of the nostalgic TV show, and get Britons swapping.

Swapping has proved to be a popular activity since the economic downturn kicked in, and 52% of Londoners said in a recent survey that they are more likely to swap unwanted possessions now than they were in the past.

The video has been produced to raise awareness of this, and also to help highlight’s Nectar points promotion, whereby they are giving away 1,000 Nectar points every time a user buys a car insurance policy through their site before the end of March 2012.

It was filmed in London’s Victoria train station between 1pm and 3pm on Wednesday 25 January, and its filming created a buzz of activity, as people brought all their unwanted items to exchange for something more useful. A wide range of items were brought, and the ’Swap Store’ event had people swapping items like a scented candle, yoga DVD, alarm clock and even a naked picture of Keith Chegwin for things like 1,000 Nectar points; a blow up palm tree and parrot; a trombone and even an electric car.

Gareth Kloet, head of car insurance at said: “The economic downturn has made us all more careful about what we spend and become savvier. We wanted ’Swap Store’ to be an enjoyable event aimed at encouraging people to swap unwanted items and also to highlight that are giving away 1,000 Nectar Points to every customer that buys car insurance through the site. Car insurance is a necessity so at we want to give our customers a great deal on their insurance and a little extra at the same time.”


About was the UK’s first price comparison site to offer car insurance comparison. is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home and contents insurance, travel insurance, pet insurance, van insurance, life insurance cover, home and contents insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance. is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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