Karma Sauce Family Expands with New Artisanal Small-Batch Mustards
Three distinct flavor varieties ranging “from sweet to heat” redefine the popular condiment
February 1, 2012 (Pittsford, NY) – To kick off the New Year with a satisfying zing for mustard lovers everywhere, The Karma Sauce® Company LLC has launched a new line of artisanal small-batch mustards with flavors spanning from sweet to heat, and offering new favorites for all palates and preferences.
Now available, the new whole-grain Karma Sauce mustards are: COLD PROCESS MUSTARD, an “extra hot” recipe balanced with a dash of honey; GARLIC MUSTARD, a spicy and savory blend of garlic and cracked black pepper; and CHIPOTLE MUSTARD, a smokey-sweet mustard that uses a touch of genuine maple syrup to mellow its unmistakable chipotle flavor.
“We couldn’t release the first mustards that America will taste, so we decided to release the best,” says Gene Olczak, founder and president of The Karma Sauce Company. “These three mustard recipes really offer something for every taste, and use the natural adaptability of the whole-grain mustard seed as a canvas on which to display some amazing flavor combinations.”
The company, which launched its flagship family of premium all-natural Karma Sauce products in 2010 and a Tomato Kats’up in 2011, continues to produce its entire line using all-natural ingredients obtained locally in the upstate New York region. New Karma Sauce COLD PROCESS MUSTARD, GARLIC MUSTARD and CHIPOTLE MUSTARD were conceived and perfected earlier this year in the Karma Test Kitchen and are produced in small batches to ensure freshness and quality.
Like the original KARMA SAUCE family and TOMATO KATS’UP, Karma Sauce COLD PROCESS MUSTARD, GARLIC MUSTARD and CHIPOTLE MUSTARD are all wheat, soy, and gluten-free, and contain no preservatives.
All Karma Sauce products including COLD PROCESS MUSTARD, GARLIC MUSTARD and CHIPOTLE MUSTARD may be purchased direct online at www.karmasauce.com or from a growing list of select retailers throughout Upstate New York and beyond. To find an up-to-date list of Karma Sauce Company retailers, visit www.karmasauce.com.
About The Karma Sauce Company
Inspired by his locavore friends and neighbors in a close-knit community in Pittsford, NY, Gene Olczak created the first Karma Sauce® recipe as a personal passion in the summer of 2008. Word of mouth acclaim led to an expansion of the line to include four sauces – Good Karma, Bad Karma, Smokey Karma and Curry Karma – each with its own distinctive flavor, each containing only all-natural ingredients, and each manufactured in small batches exclusively by Olczak in Upstate New York. The company’s name and likeness was inspired by a joyfully naughty cairn terrier who joined Olczak’s neighborhood family just as the first sauce was being created.
Learn more about The Karma Sauce Company at www.karmasauce.com.
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